Rachelle Bowar

About

Digital scientist, working on big-picture innovation. One of my favorite quotes ever from French Digital Mastermind Lisa Lamotte: You've just got to get on with it, test it out and see what happens! We're lucky to be able to break everything and do something else as often as we like. We're not like surgeons: if we touch the heart, the patient dies. sooooooooo yep... Basically, every failure is really a lesson. Words to live by. (Unless you're a surgeon) Experienced & up-to-date digital strategy, based in data. Boosting productivity by mastering AI. Strategic initiatives that make fiscal sense. Getting everyone on board and excited about it all. That's what i'm about. Experienced in B2B Digital Marketing. My skill tree includes: Digital/SEO, UI/UX, Digital Strategy, Data Analysis, Reporting, and standardizing operational procedures so you won't always need me. Certified member with PCM certification of the American Marketing Association, CDMP from Digital Marketing Institute. Outside of marketing? Self-improvement/self-care, stoicism, cooking, fitness/boxing, and chess. Still bad at chess. I need time to warm up lol. ️ Good planning and hard work lead to prosperity, but hasty shortcuts lead to poverty. Proverbs 21:5

Experience

• Digital Marketing Specialist · Northwoods08-01-2024

  As a Digital Marketing Specialist, likely contributions include developing and executing digital marketing strategies, managing social media accounts, creating content, and analyzing campaign performance.

• Digital Marketing Specialist · Esker U.S.03-01-2024 – 07-01-2024

  As a Digital Marketing Specialist, likely contributions include developing and executing digital marketing strategies, managing social media accounts, creating content, and analyzing campaign performance.

• Digital Marketing Specialist · WHR Global09-01-2022 – 03-01-2024

  Establish B2B brand identity & increase engagement/impressions through social media (Primarily LinkedIn), email campaigns, lead magnets, and other value-added avenues. Design, web design, content creation, copywriting, campaign establishment and scheduling, and interdepartmental collaboration. Use of Adobe Creative Suite, Canva, WordPress, Veed.io, SEMRush, Hubspot Social/Automation/CRM, and Microsoft Office Suite.

• Brand Ambassador · MKTG12-01-2013 – 03-01-2024

  -Executing On-premise and Off-premise events such as in-store samplings, bar events, football games, tradeshows and more. Educating and promoting Diageo brand beer and spirits to consumers, dealing with 100's of consumers at larger events. Optimizing sales at events for new brands and promotions.

• Alumni Communications · Purdue University Global02-01-2021 – 05-01-2022

  - Interviewing alumni for purpose of copywriting marketing material which highlights the value of Purdue University Global's educational programs. Building role from the ground up by creating standard operating procedures and productivity trackers to create sustainable, systematic processes which consistently produce positive outcomes. Digitally promoting Purdue's offerings and resources for students and alumni through email newsletters, communication, and social media. Providing support for Alumni projects, Student/Faculty Newsletter, and other communications projects.

Education

• Purdue GlobalBachelor of Business Administration - BBA, Marketing
• University of Wisconsin - Marshfield/Wood CountyAssociate of Arts and Sciences - AAS, Human Resources Management and Services

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