Corinne Guirgis

About

Corinne is a strategic marketing professional with 15 years in online media and marketing. She empowers small to medium-sized businesses to craft impactful creator partnerships and programs cost-effectively. Her expertise includes paid media advertising, magazine publishing, content marketing, and influencer and PR marketing. Corinne has led digital strategies at PRAXIS PR in Toronto and Curium in LA, and founded Shai Media to support creative tech and music entrepreneurs. Recognized for her award-winning influencer campaigns including Courvoisier campaign, "Honor Your Community" and Pure Leaf Iced Tea "YES TO REAL" , Corinne was recently named a 2024 Global Game Changer by Passion Vista Magazine.

Experience

• Director of Strategy · Curium Agency07-01-2022

  - Senior agency leader in areas of strategic business development & innovation-driven growth for both agency and clients - Responsible for monitoring marketplace trends and identifying opportunities for insights-driven innovation - Ideate, negotiate and oversee strategic partnerships between agency, clients and industry leaders in areas such as tech, creative design, influencers and media that support best-in-class programming - Strategize, develop and oversee execution of brand programs across a variety of disciplines including paid media advertising, influencer content, organic content & community management and PR/media relations

• Senior Digital Strategist · PRAXIS PR06-01-2019 – 07-01-2023

  Senior Digital Strategist Oct 2021 - May 2022 8 months - Deliver results-oriented digital and social media strategies and plans across a broad intersection of PRAXIS clientele - Monitor emerging digital trends and best practices in order to deliver strategic and innovative ideas - Combine strategy, planning, and ongoing optimization of investments to deliver impactful results across a multitude of digital and social channels - Clients include: Partake Brewing, Morinaga America Inc., SodaStream, Courvoisier, Pure Leaf Iced Teas, MTN DEW Digital Account Manager Jun 2019 - Oct 2021 2 years 5 months - 2021 Recipient of the Canadian Public Relations Society's Gold Award for Best Social Media Campaign / Use of Influencers for Courvoisier Canada "Honour Your Code" Campaign. - Lead Digital Media Strategist for Partake Brewing, Canada's #1 Non-Alcoholic Beer - building cross-funnel, cross-channel strategies and executions to grow brand footprint and household penetration in priority markets across Canada and the US. - Lead Digital Content Strategist for SodaStream Canada - planning, building and executing cross-channel content strategy to support a variety of business objectives and media placements along the funnel from awareness to conversion. - Lead Influencer Program Strategist: La Marca Prosecco x Jillian Harris, Longshot Wine x Brett Kissel, Pure Leaf x Tiff “No Is Beautiful”, Courvoisier “Honour Your Community”, MTN DEW x TikTok Major Melon

• Founder, Chief Idea Incubator · Shai Media07-01-2023

  I am a brand strategist who acts as a human incubator to help creative entrepreneurs: - synthesize their ideas - step into the next stage of their entrepreneurial journeys - build strong brand positions and creative campaigns around their visions - better position themselves in the marketplace - meet and exceed their end goals In other words, I run brainstorms and build decks. Current clients include: 1. Rukus Avenue Music Group & Rukus Radio (https://www.rukusavenue.com/) Largest podcast network and record label for South Asians in North America with over 9 million monthly listeners 2. Nick Cooper's Vocal Corner Store (https://vcs.la/) Vocal Coach to Usher, Brent Faiyaz, Beyonce, Nicki Minaj, JoJo, Leona Lewis, and many more. American Idol resident advisor & musical director to the Los Angeles Lakers 3. Princess Sarah Culberson of Sierra Leone (https://sarahculberson.com/) Ted speaker, best-selling author, humanitarian and founder of Sierra Leone Rising - a non-profit that fosters quality education, female empowerment and ensures public health & safety in the region. 4. Rascal Land Inc. (https://rascalland.com/) The safest most entertaining kids platform in the world. Rascal Land will provide educational value through immersive technology with an engaging format for toddlers and kids around the world. Rascal Land brings young viewers content with purpose. Teaching kids education, manners, morals, life skills, and financial literacy.

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