Henok (Henny) Yeshanew

About

A dynamic marketing leader with a proven track record of success in scaling businesses and crafting effective marketing strategies. Expertise in driving brand narrative, building high-performing marketing teams, and delivering exceptional ROI. Recognized as a Top 40 under 40 Award recipient. Keynote speaker and contributor to leading publications. Currently providing consulting services to start-up brands and medium-sized businesses. Key Achievements: - Spent over $50 million in Ad Spend with an Award Winning Marketing Agency - Saved Clients an Average of 30% of Cost by Automation & Reduction of Ineffective Strategies - Launched The Fastest Growing Motorsport Podcast in North America in Under 2 Years

Experience

• Marketing Consultant/Fractional CMO · Yeshanew Consulting11-01-2022

  - Restructured and relaunched the full marketing strategy for Super Fast ($7.2 million in ARR); within six months, generated over 22,000 newsletter readers, over 100k followers across social media and raised LTV from $28 to $43 by cultivating brand partnerships/ influencers, UGC expansion, and increased content production - Spearheaded strategic acquisition initiatives for Future Ready Minds ($4.5 million in ARR); delivering a 43% growth in CTR, a 5.6% conversion rate from paid media, and increased LTV by 15% through a multi-step funnel sequence. - Coordinated end-to-end marketing strategy and sales funnel system for Enriched Academy ($278k in MRR); resulting in a 28% reduction in CPC, a 15% decline in churn rate, and over 50% rise in social impressions

• Head of Growth · Viasox Limited01-01-2021 – 02-01-2023

  Viasox is a prominent North American brand focused on supporting individuals with diabetes by offering premium products designed to meet their daily diabetic needs effectively. ● Led the successful launch and scaling of a diabetic e-commerce brand, achieving $18 million in revenue and maintaining a 41% profit margin within three years. ● Orchestrated multi-channel marketing campaigns across Shopping Channel ad slots, Roku/Android TV commercials, influencers and social media platforms, achieving exceptional ROAS of up to 15X. ● Directed a cross-functional team of 15 professionals, collaborating with executive leadership to implement high-impact marketing strategies and drive business growth.

• Co-Founder & Podcast Host · Track Limits12-01-2022

  Launched a successful motorsport podcast, generating over 1,000,000 downloads and 15 million views on social media. Reached over 25 million people worldwide and peaked in the Top 10 in USA Sports and Top 100 globally.

• Contributor · Entrepreneur Media08-01-2021

  As a Contributor, likely involved in writing articles, providing insights, and sharing expertise on various entrepreneurial topics.

• Founder/CEO · LION Marketing Agency11-01-2016 – 01-01-2023

  Lion Marketing Agency is a performance-driven digital marketing company that creates long-term partnerships with its clients. They have been named Top Marketing Agency in Ontario in 2018 by Canadian CV Business Awards and Top Digital Marketing Agency in 2019 by Clutch Magazine. The agency is comprised of 8 team members who work together day in and day out to deliver results far better than the industry average. They have delivered an average return of 6.14x ROI for their clients for all marketing campaigns.

• Head of Growth · Mission Lifestyle08-01-2019 – 12-01-2020

  Brand Management of Julius Dein. The Mission team are specialists in lifestyle production, viral video creation, influencer relations and aerial photography/videography. Our social-first, action-led campaigns blend powerful imagery, emotive music and engaging personalities to tell stories and captivate desired audiences.

Education

• McMaster UniversityBachelor of Arts (B.A.), Combined Honours in Economics and Political Science
• Mohawk CollegeBusiness Certificate, Business/Commerce, General

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