Vanessa Visaga

About

Outstanding digital marketing professional with over 8 years of experience in driving brand growth and customer engagement. I've worked with marketing agencies and organizations such as IKIGAI, Spectrum Brands, and Tristar Products & Studios, delivering significant results in ROI, scaling brands from the ground up with up to 220% revenue increase and leveraging revenue channels such as Amazon Seller Central making over $16M in sales over the course of 8 months in growth for accounts and e-commerce brands. My expertise and talent lie in the optimization of campaigns, automation of processes, and crafting relevant, engaging content tailored to each brand's specific needs. I'm passionate about innovation and helping brands stand out.

Experience

• Head of Digital: Digital Brand Voice, Media Buyer & E-commerce Content Strategist · Ikigai Marketing Works LLC.2023 – 03-01-2024

  Established, and led cross-functional teams to optimize content and marketing strategies across platforms, brands, and channels. Spearheaded the development and implementation of comprehensive marketing strategies resulting in revenue growth exceeding $16M+ within 8 months in Amazon Seller Central and Walmart Connect Advertising platforms. Directed successful campaigns on Google, Bing, and CTV channels, achieving effective brand positioning and promotion for As Seen on TV products Effectively coordinated with agencies to launch, produce content for, and optimize advertising campaigns and audience targeting on Google, Bing, and CTV channels like Roku, Paramount, Hulu, SiriusXM, iHeartradio, Spotify, etc. Fostered transparency, accountability, and collaboration among teams and agencies to align with company goals. Created successful Google Ad campaigns, assets, and strategy ranging from search to P-Max, display, and shopping. Defined POOPH's brand identity, optimizing content through A/B testing, SEO, and CRO to drive growth and deliver valuable insights. Created, coordinated, reviewed, and distributed content strategically across different brands and channels for advertising. Implemented Geofencing, and targeting for Google AdWords to find the best locations for product launches in support of the Walmart retail plan, all while coordinating the launch, and optimization of CTV/OTT & PPC campaigns. Managed diverse product lines and over 28+ SKUs across 10+ platforms, employing an omnichannel strategy. Oversaw weekly, monthly, and quarterly reports from agencies, optimizing campaigns on Social, Amazon, Walmart, etc. Facilitated the smooth transition of brand accounts during acquisitions, maintaining brand integrity and success. Monitored and analyzed digital performance, providing insights for continuous improvement and effective decision-making. Led site audit pinpointing UX/UI enhancements, through a CRO report for Pooph.com, outlining launch strategy for 2024.

• Digital Marketing Manager & Content Strategist · Spectrum Brands11-01-2020 – 06-01-2022

  Brands worked on: Remington, George Foreman, PowerXL, Black+Decker, Emeril Lagasse, Copper Chef, Juiceman, Cuter, Ecologic, Rejuvenate, Nature's Miracle, Furminator, Wild Harvest. Strategically created and distributed content across multiple brands and channels for branding and marketing campaigns. Coordinated product launches through video content (Organic/Paid) marketing campaigns, updating reports for analytical growth and KPIs throughout an omnichannel strategy for brands like PowerXL, Emeril, and Copper Chef. Generated and influenced circulation of consumer traffic through a YouTube Growth Roundabout and influencer program. Evaluated opportunities and submitted proposals to Global Director for the production of content & e-commerce strategies. Led the creation, editing, and management of video content, templates, and presentations to drive continuity and exposure. Continuously rotated/updated brand design and elements to grow impressions, optimize KPIs & brand visibility. Implemented strategic marketing tactics: CTA buttons/cards and SEO across all platforms including Amazon Seller Central. Organized brand revamps and collaborated with international teams to target diverse audiences via CTV/OTT and DRTV. Successfully managed deadlines, projects, and creative teams while collaborating closely with Sales, and CS departments.

• Social Media Digital Marketing Manager & YouTube Brand Portfolio Strategist · Tristar Products / Studios11-01-2020 – 02-01-2022

  Created, optimized, and directed content for main Tristar brands to ensure best consistent product-market fit across all channels, including social media channels, e-blasts, websites, product landing pages, etc. Strategized best practice SEO on all digital media platforms for various types of content including video, posts, listings, etc. Provided KPI reports and tracked campaigns and product launches for brands like Genie Bra, Power Living, Clear TV, etc. Managed team of video editors and designers to optimize consumer visual appeal and traction on content, and posts. Led marketing transitions with executives, from TV to digital, exploring new advertising avenues for organizational growth. Directed digital media campaigns for multi-million-dollar brands on YouTube, while managing agencies, and influencers.

• Healthcare & Biopharma Marketing Presentation Specialist + Graphic Designer · Phoenix Group / eNOVA06-01-2018 – 03-01-2019

  Assisted creative director with the creation and placement of marketing assets for presentations and advertising campaigns. Assisted in the further refinement of brand identity and continuity across all content produced for brands: Vascepa, eEduce It, Endo, Amarin, Otsuka, AstraZeneca, Praluent, Jynarque, Endo, Xiaflex, and more. Coordinated with different creatives and a team to make excellent PowerPoint presentations for the pharma speakers bureau corresponding to proposals within the industry for various companies & brands. Explored innovations and design models expanding into virtual reality to be used in digital advertising. Expanded the medical communications of the organization through PowerPoint presentations Developed pharma industry marketing presentations and content for printed and digital collateral

• Digital Media & Communications Specialist · WIRAQOCHA FOUNDATION11-01-2022

  - Analyzed, and made an audit for the website and social media strategy<br>- Reassessed business goals with founder and built a social media strategy for Facebook and YouTube<br>- Create, and establish social media presence on all platforms. <br>-Optimization of YouTube and video content library<br>- Monitor and proactively increase social traffic, growth and engagement for the organization <br>- Optimize website traffic circulation through a site map<br>- Integrate products from the Website through Shopify for Facebook, YouTube<br>- Audit, track, and analyze audience circulation, and optimize targeting of paid adds.<br>- Implement social media tools to track insights, and increase followers and engagement.

• Head of Business Development (Sales & Marketing) · TamTam Co2024

Education

• Montclair State UniversityStudio Arts & Design Minor, Photography, Film, Animation, Graphic & Illustrative Design
• Montclair State UniversityBachelor's degree, Entrepreneurship/Entrepreneurial Studies
• Montclair State UniversityBachelors Degree, Marketing
• Middlesex CollegeAssociate of Arts and Sciences (A.A.S.), Business Administration and Management, General

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