Cory Lesher

About

I’ve spent my professional career working with or on growth teams in figuring out how to best deploy money and resources. Over that time, I’ve worked best when existing at the intersection of analytics, marketing, and engineering teams and bringing thoughtful questions and analyses to the table with the goal of making operations as efficient and as logical as possible. It's all able to come together because of the empathy and understanding I have for each team, and my ability to effectively speak each team's language.

Experience

• Senior Data Scientist · Recast01-01-2025
• Senior Growth Marketing Analyst · Hungryroot06-01-2023 – 12-01-2024

  o Built and owned our Media Mix Model (using Robyn) contributing to 30% YoY growth o Designed and analyzed a series of GeoLift incrementality experiments to support performance marketing o Scoped and built preliminary tree-based models to support customer retention o Enabled retention function by creating actionable customer data via segmentation/clustering o Served as a stakeholder for the overhaul of our data model and tooling

• Marketing Analytics Consultant · CMLUS LLC03-01-2023

  o Reorganized data infra to support marketing reporting for fundraising efforts (Needed) o Onboarded and automated MMM flow for a notable marketing agency (Redbird) o Supported marketing and sourcing analytics and fundraising data (Flamingo Estate)

• Growth Marketing · Outer04-01-2021 – 01-01-2023

  o Implemented a marketing measurement stack utilizing media mix modeling, open-source geo-lift tools, and third-party tooling to inform channel mix o Guided the development and adoption of a ML model outputting predicted revenue to inform spend decisions and serve as an in-platform optimization signal o Influenced foundational efforts to operationalize our Neighborhood Showroom program and respective network effects as an organic lever for growth to grow revenue 2x YoY o Collaborated on fundraising materials to communicate department KPIs for $50MM Series B Round and subsequent board meetings o Maintained advertising efficiency on Facebook and Google in 2021 through iOS14.5+ and 300% increase in spend o Collaborated across the company to tackle problems ranging from plateauing sales to event/data instrumentation

• Account Manager · Meta08-01-2018 – 03-01-2021

  o Consulted clients in developing of lead-scoring systems, attribution frameworks, and basic pLTV models to further optimize performance and efficiency of marketing efforts o Delivered QBRs to update clients on performance and benchmark product usage to the industry o Accelerated a client’s growth 292% (budget increase to ~$5MM) in 2020 through rigorous performance evaluation, creative testing, C- and VP-level relationship management, and advanced signal and optimization work o Pioneered the development for v1.0 of a ML (random forest) intent model made to utilize data to better identify higher quality users across FFAS o Exceeded internal goals for 360 clients having implemented Conversions API by 372 (203% growth) as co-lead of implementation planning (600% growth in Q4 alone)

Education

• University of PennsylvaniaBachelors of Science, Economics

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