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Courtney Joaquin

Courtney Joaquin

Chief Marketing Officer | Founder & Owner, Too Much | Wit & Pugs on Tap

16 yrs experience · Boston, MA · 30-40 hrs/week

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About

An ENTJ in Myers-Briggs terms: I build momentum where others hold meetings. I translate chaos into cadence and ideas into outcomes. I'm warm with people and ruthless with inefficiencies. I lead with clarity, conviction, and results. If your company feels stuck between vision and execution, I'm the operating system upgrade. If you're a CEO or Founder painfully stuck in the weeds, I am the prescription that gets you back to revenue generation. I am Too Much... on purpose. • Strategy: Design and execute measurable, outcome-driven growth strategies. • Team Leadership: Build and empower high-performing, cross-functional teams; manage agency and vendor partners. • Integrated Campaigns: Lead omni-channel campaigns across digital, social, print, events, and experiential using agile, CRM, and automation. • Brand + Creative: Own brand identity, guidelines, and creative production across video, photo, and design. • PR + Communications: Direct internal/external comms, press, crisis, media relations, and executive messaging. • Digital Marketing: Drive performance via SEO/SEM, PPC, social, email, A/B testing, and funnel optimization. • Advisory Boards + Events: Plan and represent at boards, conferences, trade shows, and key industry events. • KOLs + Influencers: Build partnerships, speaking opportunities, and ambassador programs. • Market Research: Lead customer, market, and competitive intelligence. • Analytics + Performance: Own KPIs, ROI, dashboards, and continuous optimization.

Skills

Adobe Creative CloudAdobe Creative SuiteAdobe IllustratorAdobe PDFAdobe PhotoshopAdvertisingAgileB2B MarketingBlog MarketingBrand AmbassadorBrand IdentityBrochure DesignBusiness PlanningBusiness StrategyClient CommunicationClient ManagementCollaborationContent CreationContent ManagementContent StrategyCreative DirectionCreative MarketingCreative ThinkingDigital AdvertisingDigital MarketingDigital StrategyEmail MarketingEvent ManagementEvent MarketingFacebook Business PagesFlyer DesignGlobal MarketingGoogle Search AdsInfluencer MarketingInstagram ReelsIntegrated MarketingLinkedInLinkedIn AdsMarket AnalysisMarketingMarketing StrategyNewsletter ManagementOnline MarketingPaid AdsProcess ImprovementProject ManagementSales ManagementSalesforceSocial MediaSocial Media ManagementSocial Media MarketingStart-upsTeam BuildingTeam ManagementUser Interface DesignWeb DesignWebexWebsites

Experience

  • Owner + Founder, Fractional Chief Marketing Officer · Too Muc01-01-2023

Education

  • Columbia Business School Executive EducationChief Marketing Officer Program
  • Cornell UniversityWomen in Leadership
  • Wheaton College MassachusettsBachelor of Arts - BA, Political Science, International Relations, Public Policy, Legal Studies
  • Beaver Country Day SchoolHigh School Diploma

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