Cristóbal Dupuis

About

With a background in digital marketing and growth strategy, this professional has a proven track record of driving customer acquisition and revenue growth for various companies. They hold a degree from the Ivey Business School at Western University and have experience working with notable brands such as Tonal, Roam, Pivotree, and Top Growth Marketing. Their expertise includes growth marketing, customer acquisition strategy, conversion rate optimization, and product management. They have also co-founded a digital hub, where they developed successful marketing strategies for numerous brands, achieving impressive returns on marketing spend and decreasing customer acquisition costs. With a focus on sustainable business growth and impactful communication, this individual has demonstrated a talent for creating demand generation strategies and optimizing eCommerce platforms. Their career reflects a commitment to driving results and delivering value for the companies they work with.

Experience

• Growth Marketing Manager · Tonal04-01-2023

  Customer Acquisition Strategy Plan and execute Paid Social strategy Manage and grow the affiliate network Direct Mail

• Digital Marketing & Growth Manager · Roam11-01-2022 – 02-01-2023

  Planned and launched the customer acquisition strategy through online channels such as Google, Facebook, Instagram, email, and others. Conversion rate optimization through analyzing and improving funnel, creating landing pages, and improving customer experience at different touchpoints. Customer interviews to gather customer feedback and implement communication improvements.

• Product Manager · Pivotree03-01-2022 – 10-01-2022

  Product Manager, Composable eCommerce Plan and execute product strategies for Headless Commerce, following the MACH principles to help the brands we love enable frictionless commerce experiences for their customers.

• Sr. eCommerce Marketing & Digital Strategy Consultant · Top Growth Marketing03-01-2020 – 03-01-2022

  Helping businesses plan and execute successful digital marketing experiences to increase online conversions and generate revenue. Multi-disciplinary Growth Marketing strategies with the use of data and online platforms to increase the return of investment and help companies become profitable. Create and execute a marketing plan to increase the outreach and create engagement with target audiences. Customer Acquisition to create sustainable business growth, focused on generating higher customer lifetime value and improving customer relationships. Overall eCommerce and Marketing Strategies throughout the customer lifecycle for sustained growth and impactful communication. Shopify store optimization & data tracking through A/B testing, Marketo, and other tools for long-lasting strategy generation. Create demand generation strategies for increasing the growth rate of our customers.

• Co-founder / Sr. eCommerce Marketing Consultant · AARC Digital Hub08-01-2017 – 02-01-2022

  Developed performance and digital marketing strategies for 45+ brands, achieving up to 5x return on marketing spend and decreasing customer acquisition cost by up to 60%. Created marketplace sales strategy for a leading D2C brand, exceeding sales projections by over 50% in the first 6 months. Developed go-to-market plan for a ride-hailing unicorn and a Polish leading furniture store, successfully launching them into the Mexican market and achieving operational costs up to 20% below budget. Designed and implemented a new lead acquisition strategy for a leading insurance company, decreasing costs per lead by 200%.

Education

• Ivey Business School at Western University

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