Eleanor Bennett

About

I am a results-driven Growth Marketing Lead and entrepreneur with over nine years of experience transforming SaaS, fintech, and eCommerce brands into market leaders. As the founder of Competitive Insight, a consultancy specialising in competitive analysis for startups, and The Vintage Compact Shop, a thriving vintage jewellery business, I have built and scaled ventures that deliver measurable and sustainable growth. These entrepreneurial successes demonstrate my ability to identify opportunities, execute bold strategies, and outperform the competition. I specialise in crafting and executing data-driven marketing strategies that drive real impact. From technical SEO migrations and competitive analysis to email marketing and product positioning, I have delivered record-breaking results such as increasing organic traffic, boosting conversions, and securing long-term contracts for startups and enterprises. My expertise extends to leading high-stakes initiatives such as website overhauls and building demand generation engines that align directly with business goals. As a leader, I excel at building high-performing teams and mentoring talent to achieve exceptional results. Whether managing direct reports, aligning stakeholders, or driving collaboration across cross-functional teams, I ensure every campaign and initiative delivers both immediate success and long-term value. What sets me apart is my entrepreneurial mindset and relentless focus on innovation. I balance creativity with data precision to uncover new opportunities, crafting strategies that achieve rapid results while building the foundation for sustained growth. Earning my master’s degree while excelling in a fast-paced leadership role further demonstrates my discipline and commitment to success. If your business is looking for a strategic partner to tackle complex challenges, uncover untapped opportunities, and deliver transformative growth, let’s connect. I am passionate about turning ambitious visions into reality and helping businesses achieve their full potential.

Experience

• Search Engine Optimization Manager · Recycle Away - Systems & Solutions2022-09-01 –
• CMO · Competitive Insight2020-01-01 –

  Led cross-functional collaboration with stakeholders, including product teams, developers, and external agencies, to align growth strategies with business objectives, ensuring seamless execution and measurable results. Directed the company's overall growth strategy and profitability, ensuring the consultancy operated at a consistent profit for over two years, showcasing long-term financial sustainability in a competitive market. Conduct in-depth competitor analyses on website structures, content, and backlinks, alongside keyword research and content evaluation to attract targeted organic traffic. Developed tailored, sustainable SEO strategies for technical founders, delivering regular ROI-focused reports and updates. Received numerous 5* reviews and glowing recommendations from previous clients.

• Growth Marketing Lead · Logit.io2023-01-01 – 2024-11-01
• Digital Marketing Specialist · Logit.io2020-01-01 – 2023-01-01

  Providing landing page and blog copy, marketing strategy, email marketing and interviewing thought leaders in our industry.

• Search Engine Optimization Manager · Thandi Nicholls2022-06-01 – 2023-11-01
• Co-Founder and SEO management · The Vintage Compact Shop2013-11-01 – 2021-04-01

  Product acquisition, development of service proposition and customer relationship management. Digital marketing consulting, full management of SEO planning and strategy. Out ranking major competitors Not On The High Street, Amazon and Ebay as of February 2017 for major key search terms (source: Ahrefs).

• Affiliate Marketing Manager · Practical Publishing2018-12-01 – 2019-11-01
• PPC & SEO Coordinator · Practical Publishing2017-09-01 – 2018-12-01
• Content Marketing Executive · Magnafi2016-04-01 – 2017-04-01

  Playing an integral role in client pitches, providing much of the input for detailed digital strategies tailored towards advertising campaigns throughout both broadcast and social media around influencer marketing, organic outreach, brand partnerships and SEO. Competitor research undertaken provided little known insights towards some of my best client work. Boasting increase of organic reach rates by up to 1700% for some. Proving essential in providing regular content internally in the form of infographics, case studies and blog posts which were leveraged to provide backlinks to the site.

Education

• The Institute of Direct and Digital Marketing (IDM)IDM Postgraduate Diploma in Digital Marketing, Marketing
• The Institute of Direct and Digital MarketingLevel Six Professional Diploma, Digital Marketing

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