Dakota Sell

About

Hello, I’m Dakota! I’m currently pursuing a graduate degree in Clinical Mental Health Counseling at Kutztown University. In my role as the Graduate Assistant for the Office of the Vice Provost and Dean of Graduate Studies, I utilize my marketing, design, and social media skills to enhance the outreach and initiatives of the Office of Extended Learning. I am passionate about deepening my knowledge in counseling while continuing to expand my expertise in the marketing industry, blending creativity with meaningful impact!

Experience

• Social Media and Special Projects Manager · Kutztown University of Pennsylvania08-01-2024

  Supports the Office of Extended Learning as a Graduate Assistant for the Office of the Vice Provost and Dean of Graduate Studies. Manages social media and creates content to enhance engagement and visibility. Designs a variety of marketing assets, including flyers, posters, banners, and digital ads, to promote initiatives and events. Oversees administrative responsibilities to ensure the efficient operation of office activities.

• Marketing Assistant Team Lead · Everlight Solar04-01-2024 – 08-01-2024

  Led the marketing team, aligning project goals and timelines to ensure effective execution while managing project processes to enhance efficiency and improve staff experience. Provided mentorship to team members through feedback and development opportunities to encourage growth. Spearheaded innovative marketing campaigns, conducted project reviews to drive continuous improvement, and implemented a comprehensive social media strategy to elevate brand visibility and engagement.

• Marketing Assistant · Everlight Solar08-01-2022 – 04-01-2024

  Executed digital marketing strategies to enhance brand visibility and audience engagement. Oversaw social media management, including content creation, scheduling, audience engagement, and performance tracking. Created SEO-optimized blog posts and designed marketing materials such as banners, flyers, and digital ads to support campaigns. Played a key role in driving cohesive branding across digital platforms.

• Loan Processor · CrossCountry Mortgage, LLC08-01-2021 – 06-01-2022

  Reviewed and verified borrowers' income, employment history, assets, and credit reports, along with property appraisals and title documentation, to ensure accurate loan file preparation for underwriting. Collaborated closely with the loan officer and assistant team to efficiently process loans while prioritizing borrower and agent experience. Ensured strict compliance with loan-program requirements, underwriting standards, and company policies.

• Key Leader · lululemon09-01-2020 – 07-01-2021

  Collaborated closely with the Store Manager and Assistant Store Manager to foster team feedback and provide coaching on guest and people experience, as well as business needs. Led the team in career and personal development while assessing strategies to increase store revenue through data analytics. Partnered with the Assistant Store Manager to conduct interviews and assist in the onboarding of new employees. Drove brand awareness through community outreach by strategically planning events.

Education

• Kutztown University of PennsylvaniaMaster of Arts - MA, Clinical Mental Health Counseling
• Kutztown University of PennsylvaniaBachelor of Science - BS, Psychology
• Bucks County Community CollegeAssociate of Arts - AA, Psychology

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