Dale Harper

About

I work at the intersection of brand and demand, helping teams walk the tightrope of building demand for the future and hitting this quarter's target. With 6 years of experience across B2B, EdTech, and early-stage startups, I’ve learned that the bottleneck to growth is often inconsistent positioning, weak measurement, or broken conversion paths.

Experience

• Growth Marketing Manager · BYU-Pathway Worldwide2025-11 –

  Leading growth strategy across paid media, experimentation, and organic social with a focus on sustainable demand and long-term brand impact. Current focus areas include improving signal quality across channels, allocating budget to promote growth in key regions, and building systems that scale beyond short-term performance wins.

• Performance Marketing Manager · Refine Labs2024-02 – 2025-11

  Reversed three quarters of negative growth for an enterprise brand by cutting low-performing campaigns, refining marketing messaging, and prioritizing reach on paid social. Consulted with B2B businesses on the most effective use of their budget to increase pipeline and hit internal goals and benchmarks. Reported on strategy and performance to both daily contacts and C-suite executives.

• Freelance Marketer · DGM Starter2020-12 – 2024-11

  Build and execute marketing strategies for multiple early-stage start-ups, facilitating additional funding. Featured on the "Everyday Intrapreneurs"podcast, providing valuable insights on enhancing employee engagement for organizational success. Aided an e-commerce client in pre-launch preparations, establishing a robust marketing framework, and initial direct-to-consumer strategy for optimal market entry.

• Digital Analytics & Optimization Manager · Smart Panda Labs2022-06 – 2023-07

  Oversaw management of A/B testing platforms and strategies for prominent enterprise brands. Redesigned and transitioned from Universal Analytics to Google Analytics 4, streamlining analytics and enhancing user data interpretation. Coordinated with IT and web development teams to improve digital interactions and visitor experiences on websites.

• Digital Marketing Manager · Set Fire Creative2021-10 – 2022-06

  Created innovative tools and protocols to improve team productivity, streamline internal communication, and elevate customer satisfaction. Utilized SEO, CRO, Facebook Ads, Google Ads, and LinkedIn Ads to formulate and enhance digital marketing strategies for over 20 clients across B2C and B2B sectors.

• Senior Digital Marketing Specialist · Set Fire Creative2021-04 – 2021-10

  Strategize and run digital marketing campaigns for 30+ clients in both B2C and B2B industries using Facebook Ads, Google Ads, SEO, CRO, and LinkedIn Ads. Lead weekly company training on various aspects of digital marketing.

• Digital Marketing Specialist · Set Fire Creative2020-06 – 2021-04

  Run Facebook and Google Ads campaigns for SMBs looking to scale. Write blog content for the company blog looking to educate business owners about digital marketing options.

• Digital Marketing Intern · Set Fire Creative2020-03 – 2020-06
• Search Engine Optimization Intern · 97th Floor2019-11 – 2020-02

  Ran audits to find new target keywords and other SEO improvements for our clients’ organic traffic. Researched and brainstormed new content campaigns to pitch to our clients.

Education

• Utah Valley UniversityBachelor of Science, Digital Marketing
• Utah Valley UniversityCertificate of Completion, Accounting
• Utah Valley UniversityAssociate of Science - AS, Business Management

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