Dalila Rodriguez

Dalila Rodriguez

Fractional CMO and Social Media Strategist for the coolest brands in the US and UK. Specializing in scaling through social media strategy, influencer and UGC management.

7 yrs experience · London, UK · <10 hrs/week

About

Helping brands turn followers into fans through social media management, influencer marketing, and UGC. Currently generating over 12 million impressions monthly for brands in the UK, US, and Europe. Brands I've worked with include Ellie Vail Jewelry, Lego, Dreamies, Shopify, Trip Drinks, and more cool brands.

Skills

Brand AmbassadorBusiness StrategyCommunity BuildingCommunity ManagementContent StrategyDigital MarketingDigital StrategyInfluencer MarketingInstagramInstagram AdsMarketing StrategySocial MediaSocial Media ManagementSocial Media MarketingTikTokTikTok Management

Experience

  • Director and Fractional CMO · D Influence Agency02-01-2021

    Helping brands turn followers into fans through social media management, influencer marketing, and UGC. Currently generating over 12 million impressions monthly for brands in the UK, US, and Europe. Brands I've worked with include Ellie Vail Jewelry, Lego, Dreamies, Shopify, Trip Drinks, and more cool brands.

  • Social Media Marketer · Traktion2022-01-01 –
  • Social Media Manager · MarketerHire2022-04-01 –

    MarketerHire is a premium network of pre-vetted, freelance marketers. Unlike other talent platforms, they only accept the top 5% of applicants who are interviewed and recruited by expert marketers in the industry.

  • Media Relations Specialist · Cepsa2019-05-01 – 2021-02-01

    • Developed and implemented external communication strategies securing leads in top media outlets in the Spanish and international media • Coordinated crisis communication events by preventing, analyzing, and controlling the conversation in the media and social platforms • Increased brand awareness proactively identifying top projects to place positive and honest stories in media outlets • Produced press releases, company statements, and Q&A

  • Public Relations and Events Assistant · PRISA2018-01-01 – 2018-07-01

    • Supported events organization for leading Spanish media outlets and magazines • Built solid relationships with high-profile business professionals to ensure attendance and engagement at events • Created and maintained a list of media contacts, and influencers • Coordinated institutional visits to the company headquarters

  • Public Relations and Marketing Assistant · Grupo Planeta2016-09-01 – 2017-02-01

    • Supported coordination of books presentations and press conferences for award-winning authors • Produced and distributed press releases • Proactively pitched to media to place interviews, stories, images, and clips around projects • Monitored coverage in print and online media

Education

  • EAE Business SchoolMaster's degree, Corporate Communication and Social Responsibility
  • Universidad Carlos III de MadridBachelor's degree, Journalism and Digital Communication

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