Dan Redding

About

I'm a designer and art director with 15+ years of expertise in UI/UX, digital publishing, and visual storytelling. I have driven digital innovation and enhanced user engagement for enterprise clients including McKinsey & Company, ServiceNow, Zendesk and The Bill & Melinda Gates Foundation. Reach me at danredding@gmail.com. Portfolio available on request!

Experience

• Art Director · Message Lab06-01-2023 – 02-01-2024

  Served as design lead on ServiceNow's Workflow platform, where consumers of our site content averaged over 50% more pages viewed per session than other ServiceNow users. Increased Softbank Vision Fund's web traffic by 33% through the creation of a digital content program. Led design presentations and championed design thinking for clients including ServiceNow, The Bill & Melinda Gates Foundation, and Zendesk. Mentored and trained junior designers, fostering a culture of continuous learning and growth.

• Senior Visual Designer · Message Lab07-01-2021 – 08-01-2023

  Served as design lead on ServiceNow's Workflow platform, where consumers of our site content averaged over 50% more pages viewed per session than other ServiceNow users. Increased Softbank Vision Fund's web traffic by 33% through the creation of a digital content program. Led design presentations and championed design thinking for clients including ServiceNow, The Bill & Melinda Gates Foundation, and Zendesk. Mentored and trained junior designers, fostering a culture of continuous learning and growth.

• Digital Designer · McKinsey & Company06-01-2019 – 06-01-2021

  Successfully led the design for The Next Normal franchise at McKinsey, contributing to a 62% growth in their digital readership in 2020. Designed engaging and user-friendly digital editorial experiences for McKinsey.com using tools including Figma, Ceros, Sketch and Adobe Creative Suite. Contributed to the evolution of McKinsey's brand image treatments.

• Digital & UI Designer · Rodale Inc.01-01-2012 – 07-01-2018

  Designed digital editorial content for MensHealth.com, WomensHealthMag.com, and RunnersWorld.com's combined 47+ million UV/month. Developed longform editorial packages and associated graphics, optimizing for mobile and desktop experiences (HTML5/CSS3/Drupal CMS). Designed infographics, editorial illustrations, maps, icons, logos, banners and animations for articles, social media, and other Rodale products.

Education

• Parsons School of Design - The New SchoolBachelor of the Arts, Illustration
• The New SchoolBachelor of Arts (B.A.), Writing, General

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