Danelle Brister

About

Strategic advisor and fractional PM with 10+ years delivering revenue-connected product strategy and operational transformation across B2B SaaS, enterprise technology, and high-scale consumer mobile apps. Currently founder of Revolutionary Impact LLC, with experience leading product modernization, experimentation and A/B testing, enterprise partnerships, and digital banking transformations with C-suite stakeholders.

Experience

• Founder · Revolutionary Impact LLC2025

  Currently founder of Revolutionary Impact LLC.

• Senior Product Manager - Consumer & B2B Partnerships · Strava2021 – 10-01-2025

  Led product strategy and enterprise partnerships for features powering 10% of company revenue. Drove cross-functional strategy, experimentation, and delivery across Sales, Design, Engineering, and Data Science. ● Directed Dark Mode launch for 100M+ mobile users (iOS/Android), scaling Strava’s design system and improving accessibility while reducing churn risk. ● Directed the mobile platform modernization effort, collaborating with 60+ engineers to update over 300 mobile screens and scaling component libraries, which reduced product delivery cycle time 15%. ● Partnered with Design and Data Science to identify activation friction points and run A/B tests improving early user behavior and week-1 engagement. ● Executed A/B test on social proof signals for challenges, resulting in a +2.89% lift in challenge joins. ● Created and presented strategy for Premium Partner Feature (in development), projected to generate $4M–$6M incremental revenue over three years. ● Led product strategy for partner challenge features that drove $1.75M in partner revenue (Q2 2025) through high-profile brand partnerships. ● Led internal design-thinking and prioritization sessions to align cross-functional teams on roadmap bets and customer experience improvements. ● Drove the adoption of the Microfrontends web development framework to improve scalability and reduce delivery cycle time by 15% ● Led feature discovery initiatives (internally known as "Hidden Gems") that contributed to +194K new subscriber starts by increasing user awareness and adoption of high-value Premium features.

• Lead Principal Business Analyst/Product Owner · Backbase, LLC2017 – 2021

  Innovation + implementation leader for enterprise digital banking transformations across North and Latin America. Worked directly with C-suite stakeholders to design, prototype, and deliver next-generation financial experiences. ● Led cross-functional innovation engagements with major banks, facilitating discovery, design workshops, rapid prototyping, and MVP definition. ● Owned client-facing product strategy, translating customer insights and business needs into actionable roadmaps and operational models. ● Delivered a national digital banking platform for 1M citizens in 8 weeks (vs. 6–12 months industry standard), coordinating 20+ stakeholders across product, design, engineering, and operations. ● Partnered closely with Sales on pre-sales strategy, product walkthroughs, value mapping, and competitive differentiation to close multi-million-dollar deals. ● Drove ROI-based estimation for new features, analyzing business value across client portfolio to inform pricing and roadmap prioritization ● Scaled the team 5x (4 → 20 analysts) and established frameworks for delivery excellence, onboarding, and co-creation practices used across North America and expansion into Latin America. ● Negotiated scope, timelines, and requirements with C-suite stakeholders at major financial institutions, balancing client needs with technical feasibility ● Designed and validated new digital banking features using iterative testing and customer feedback to reduce implementation risk and accelerate adoption.

• Senior Product Manager · Huge Inc.2016 – 2017

  Led client-facing product management for Fortune 500 brands across restaurants, ecommerce, B2B, B2C platforms, and omni-channel campaigns. ● Managed strategic client relationships across multiple verticals, leading stakeholder interviews, requirements workshops, and executive presentations ● Delivered product roadmaps driving future release planning and long-term business strategy for major brands ● Collaborated cross-functionally with Design, Engineering, and Business teams to deliver high-impact solutions on time and within budget

• Product Owner · The Coca-Cola Company, Freestyle2013 – 2016

  Led product strategy and delivery for Coca-Cola Freestyle dispenser software, improving customer experience and operational efficiency. ● Delivered 4 major software releases annually meeting revenue and operational goals; reduced after-market service calls by 32% ● Negotiated product requirements with Marketing and Operations stakeholders to align roadmap with business objectives ● Led conversion to new network management system, reducing software update time across thousands of devices

• Business Analyst · Colibrium Partners2012 – 2013

  Prior Experience: Colibrium Partners | Business Analyst | 2012–2013

• Business Analyst/Project Manager · Alligatortek2011 – 2012

  Prior Experience: Alligatortek | Business Analyst/Project Manager | 2011–2012

• Consultant · Accenture2008 – 2011

  Prior Experience: Accenture | Consultant | 2008–2011

• Patent Examiner · US Patent and Trademark Office2006 – 2008

  Prior Experience: US Patent and Trademark Office | Patent Examiner | 2006–2008

Education

• Georgia Institute of Technology (Dual Degree Engineering Program)Bachelor of Science, Electrical Engineering
• Spelman College (Dual Degree Engineering Program)Bachelor of Science, Mathematics

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