Daniel Barnett

About

Hi, I’m Daniel, I’m the Principal CX and MarTech strategist at Superstoke. I work with startups and scaleups to create and refine their brand image and reputation. This looks like everything from name and logo to designing an end-to-end customer experience system. Over the years, I’ve learned that founders may have some exposure to marketing or might even have a marketer in-house, but they’ve realized their brand doesn’t really resonate with their audience anymore, and it’s affecting their bottom line. That’s exactly where I come in. I combine creative content production & distribution with automation and technology tools to build the foundation for a new brand. This generates more user demand, and ultimately revenue.

Experience

• Fractional CX & MarTech Strategist · Superstoke11-01-2023

  Superstoke is a customer experience agency that helps startups and scaling businesses become true customer companies by building empathy via AI-driven market research, memorable content, ongoing campaign execution leveraging world-class technology and best practices.

• VP, Marketing and Marketing Services · Thunder, Inc06-01-2021 – 11-01-2023

  Led the strategy, design, and execution of a unique and memorable brand in the Salesforce ecosystem. Managed Thunder's marketing services practice, providing marketing strategy, transformation, MarTech implementations (Salesforce and HubSpot), and ongoing campaign execution services.

• MarTech Product Manager · Blue Cross Blue Shield of Massachusetts2021 – 06-01-2021

  Facilitated cross-functional stakeholder vision sessions to define MarTech possibilities, designed marketing operations architecture to integrate and implement Marketo, and built user flows to streamline subscription management end-user experiences.

• Marketing Consultant · Barnett Group06-01-2015 – 06-01-2021

  Advised Chief Marketers on demand generation, inbound marketing, marketing automation, and brand design. Worked with businesses of all sizes to optimize customer engagement with technology and content.

• Cofounder & Head of Marketing · Brightr10-01-2019 – 12-01-2020

  Focused on customer experience and brand awareness. Led efforts in product design, content development, digital advertising, and brand design to help companies innovate by defining project vision and matching them to ideal consulting partners.

• Director of Marketing Services · Bluewolf, an IBM Company04-01-2009 – 06-01-2015

  - Scaled our Marketing Services practice to $40M in revenue over a 5-year span. - Achieved an annual run rate that exceeded $10M/year. - Hired and mentored a team of over 20 global consultants while achieving annual growth targets, customer sentiment measured with NPS, and margin targets. - Design and approve all project estimates, solution designs, and contract terms. - Demonstrate industry thought-leadership by gaining and maintaining certifications in leading MarTech solutions including Marketo, Eloqua, HubSpot, Pardot and ExactTarget.

Education

• New York UniversityCertificate in Interactive Design and Production
• John Cabot UniversityBA, Marketing and Modern Art
• Boston UniversityCollege of Communications - Marketing and Advertising

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