Daniel Johnson

About

Hi there, I'm Daniel! I'm a serial growth marketer obsessed with scaling startups. Armed with data, creativity, and the courage to experiment, I've helped dozens of companies 10X their growth. My superpower? Finding overlooked opportunities and crafting innovative growth strategies that deliver real results. We're talking 20%, 50% or even 100%+ increases in key metrics like revenue, users, and engagement. How do I do it? A mix of marketing science and art. I combine analytical rigor with an intuitive sense for human behavior. I pore over the data to spot trends, then brainstorm wildly creative concepts that I rapidly test and iterate. If one thing doesn't move the needle, I try five more. I'm relentless in my pursuit of growth. This approach has enabled me to: - Generate over £15 million in revenue for ecommerce companies - Create millions of app downloads - Reduce customer acquisition costs by 30% - Increase website traffic 4X - And much more I've put these skills to work for high-growth startups across ecommerce, SaaS, crypto, and more. I've also mentored startups and taught growth marketing at Cambridge University. Now I'm looking to take on an exciting new challenge. Want to turn a big idea into an even bigger business? Let's grab a coffee and chat growth.

Experience

• Founding Partner · We Scale Startups08-01-2016

  We specialise in building 'growth machines' for startups, enabling predictable, repeatable, and scalable growth. Our focus is on high-growth App, SaaS, and eCommerce startups. We offer data-driven customer acquisition strategies, multichannel campaign execution, and fractional CMO services. Key Achievements - Consulted on World-Leading ICO (Kyiv, 2019) - Generated £15m+ revenue for E-commerce stores - Drove millions of downloads for Android & iOS apps - Managed £6m+ ad spend across multiple platforms - Achieved 8.6% CTR and 500+ sign-ups for US B2B Fintech - Reduced lead cost by 30% and doubled sign-ups for LessonsUp - Mentored startups through Kickstart London - Ivy House Member and Cambridge University Visiting Lecturer Core Services 1. Customer Acquisition & Strategy: Develop scalable, data-driven strategies 2. Fractional CMO Leadership: Provide strategic advisory to tech startups 3. Multichannel Campaigns: Optimise PPC, Meta, Taboola, SEO; continuous experimentation Notable Results - 35% CAC reduction for crypto trading platform - 6x increase in app downloads for B2B HealthTech - 21% churn reduction for major e-commerce retailer - Recognised by Mayple as a top social media content freelancer Expertise - High-growth startups (App, SaaS, eCommerce) - Data-driven strategies - Multichannel campaign management - Performance optimisation - Fractional CMO services

• Professional Speaker · Daniel Johnson08-01-2019

  Sharing my experience mentoring with Google, speaking at Cambridge University and working with the fastest-growing startups in the UK and US to assist startups to grow and corporates move faster in a post COVID world. Get in touch at >>> www.danieljohnson.xyz My speaking and training experience includes: ️ Data-Driven Growth Marketing & Startup Validation with Google Launchpad - UK, Poland, Ukraine, Nigeria, Romania ️ Mentored multiple startups through Techstars - Remote ️ Mentored multiple startups growthmentor - Remote ️ Actionable Startup Marketing with Judge Business School, Cambridge University - Cambridge, UK ️ Turning your ideas into reality Royal College of Veterinary Surgeons - London, UK ️ Beginners Guide to Growth Marketing, Hyper Apps - London, UK ️ Growth Hacking Crash Course with Growth Velocity - Dubai, UAE ️ Data-Driven Marketing Training Programme with General Assembly - Riyadh, Saudi Arabia ️ Turning your idea into a startup, Imperial College - London ️ Making money from your invention - UK Space Agency, London

• Board Member · BASIC (British American Security Information Council)10-01-2021

  I work to share my experience with fast-moving startups, innovation & strategy to apply it to helping BASIC achieve its core aims. Through improving technological improvement, first principles thinking or organisational development. This role is unpaid and voluntary.

• Growth Mentor · Google / Techstars / GrowthMentor02-01-2019

  Provided strategic mentorship and advisory services to startups across various stages, helping them navigate growth challenges, scale operations, and secure funding. Comprehensive Mentorship: Led over 479 mentor sessions across multiple platforms, maintaining a 4.97/5 satisfaction rating. Worked with founders and growth teams to build essential skills, refine strategies, and achieve critical milestones. Strategic Advisory: Provided tailored guidance on customer acquisition, product-market fit, and fundraising strategies. Assisted in closing two Series A funding rounds and helped startups raise over £5 million collectively across seed, Series A, and B stages. Resource & Network Facilitation: Connected startups with valuable resources, networks, and tools to accelerate their growth journey. Advised on optimizing business models and go-to-market strategies, leading to sustained growth and investor interest.

• Head of Growth · Greenscreen02-01-2020 – 08-01-2020

  Working with Greenscreen to build the brand, redevelop the website and get them sales!

Education

• New Entrepreneurs FoundationEntrepreneurship
• Peter Jones Enterprise AcademyBusiness & Enterprise, Business Administration and Management, General
• The Willink School Sixth FormBusiness Studies, Psychology, Media Studies and Information Technology
• The Willink SchoolICT, Business Studies, Geography, Biology, Chemistry, Physics, English, French
• Kesgrave High School

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