Daniel Mariano

About

With a robust background in graphic design and marketing, I hold a Bachelor of Applied Science in Graphic Design and Marketing from California State University-San Bernardino and an Associate of Science in Business Marketing from Victor Valley College. My career at goPure has been marked by progressive leadership roles, beginning as a Conversion Rate Optimization Specialist and advancing to Director of Growth R&D. In my current role, I develop growth marketing strategies, identify market opportunities, and lead cross-functional teams to execute go-to-market plans. My expertise lies in crafting compelling product messaging, conducting market research, and executing multichannel marketing campaigns. I have a proven track record in user experience enhancement, conversion rate optimization, and data analysis. I am committed to driving product awareness and adoption through strategic marketing initiatives and have mentored design teams to achieve high standards in project execution.

Experience

• Director of Growth R&D · goPure05-01-2024

  Developed comprehensive growth marketing strategies aligned with overall company objectives. Identified market opportunities, target audiences, and key differentiators to drive product awareness and adoption. Led the development and execution of go-to-market plans for new brand offer launches and enhancements. Collaborated closely with cross-functional teams to ensure alignment and timely execution. Crafted compelling product/offer messaging and positioning that resonates with target audiences. Planned and executed multichannel marketing campaigns to drive conversions and subscriptions. Conducted market research and competitive analysis to identify trends, customer needs, and opportunities. Worked closely with the Marketing team, in-house creative team, Product Development, Customer Support, and other key stakeholders to gather feedback, align messaging, and refine strategies based on market insights and customer feedback. Established metrics and KPIs to measure the effectiveness of growth marketing initiatives.

• Director of CRO + UX · goPure10-01-2023 – 05-01-2024

  Worked on user experience for direct response sales funnels, conversion rate optimization strategies, and data analysis with company/department directors and Leadership as a Managing Development & UX Designer. Handled day-to-day project management for the company’s customer/user experience funnels, which spanned across engineering and design teams. Planned and led initial data collection/research for upcoming projects. Led design team in wireframe and prototyping development, and high fidelity designs for upcoming experiments. Oversaw prototype delivery hand-offs to engineering teams along with quality management for pre-production launch. Performed on-site data analysis during post-launch to understand the progress & data associated with each project to aid in the development of future A/B testing strategies. Provided recommendations on analytical methodologies and strategies to be utilized for ad operations as well as branded retention and remarketing campaigns. Presented post-experiment data findings to project stakeholders and company leadership. Mentored other designers through design reviews and proactively provided feedback and answered questions.

• Interim Director Dev + CRO · goPure09-01-2022 – 10-01-2023

  Served as Interim Director overseeing development and conversion rate optimization strategies. Collaborated with teams to enhance user experience and improve conversion rates.

• Conversion Rate Optimization Manager · goPure02-01-2022 – 12-01-2022

  Managed conversion rate optimization projects, focusing on improving user engagement and conversion metrics.

• Conversion Rate Optimization Specialist · goPure09-01-2021 – 02-01-2022

  Specialized in conversion rate optimization, analyzing data to enhance user experience and increase conversion rates.

Education

• California State University-San BernardinoBachelor of Applied Science - BASc, Graphic Design and Marketing
• Victor Valley CollegeAssociate of Science - AS, Business Marketing

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