Brittany S.

About

Most of my clients come to me when their website no longer reflects where their brand is. They’ve grown. Their product has evolved. But their website hasn’t kept up. They know there’s friction in their funnels, landing pages, or key conversion flows. They just aren’t sure where it’s coming from or what to fix first. I’m a Customer-First CRO strategist and UX designer working with DTC and SaaS brands to help them understand what’s holding their website back and redesign those moments with intention. My work focuses on the pages that have the greatest impact on conversion. Landing pages, product pages, pricing pages, and demo flows. The points where someone decides whether to move forward or not. I don’t approach CRO as a series of isolated tests. I look at the full experience. How the page communicates. How it guides decision-making. And where hesitation is introduced. Because conversion isn’t just about optimizing a button. It’s about creating an experience that feels clear, cohesive, and aligned. When that happens, conversion becomes a natural outcome. Services include: CRO Audits & Conversion Roadmaps, Landing Page Design, Product, Pricing, and Demo Funnel Redesigns, Conversion-Focused UX Improvements

Experience

• CRO Specialist & UI/UX Designer · Brittany Shuck2013-11-01 – 2026-01-01

  - Led end-to-end conversion rate optimization (CRO) initiatives for high-profile clients including W&P, WildOne, Creativa, Humming Homes, Guaranteed Hospice, and Strella Biotech, achieving a 73% increase in conversion rates through optimized user journeys and A/B testing. - Partnered with ecommerce brands and startups to optimize websites, landing pages, and digital experiences, boosting AOV, LTV, and conversion rates. - Developed and executed A/B testing roadmaps, leveraging user research and data analysis to prioritize impactful experiments and drive business growth. - Created performance-driven ad creatives for paid media campaigns, improving click-through and conversion rates significantly. - Collaborated with brand, marketing, and product teams to craft tailored strategies for audience engagement, improving user satisfaction and ROI. - Conducted in-depth user research to identify pain points and opportunities, translating insights into actionable design improvements and testing hypotheses. - Designed wireframes, prototypes, and high-fidelity mockups, ensuring seamless handoff to developers and alignment with brand guidelines. - Elevated brand consistency across digital ads, email campaigns, and web platforms, creating a cohesive user experience aligned with business objectives. - Provided strategic recommendations and design solutions to resolve complex user experience challenges, including navigation, checkout flows, and post-purchase upsells. - Acted as a fractional CRO expert for clients, advising on digital growth strategies, CRO, and funnel optimizations.

• Marketing Designer · Humming Homes2022-03-01 – 2022-06-01

  - Contributed to the company’s rebrand by designing a new marketing website, landing pages, and collateral, resulting in a 50% increase in sign-ups within three months. - Collaborated with the Head of Marketing to design campaigns that enhanced audience engagement and increased brand visibility across various channels. - Produced assets for paid media, social media, email marketing, and print materials, ensuring all designs adhered to brand guidelines and resonated with target audiences. - Conducted user journey mapping and implemented design optimizations to improve website performance and usability. - Participated in weekly client meetings, providing project updates, gathering feedback, and iterating designs to align with business goals.

• Sr CRO marketing manager · PracticeTek01-01-2025

  - built and own a CRO program for 19 saas brands - own the website strategy for all websites - own a backlog of prioritized A/B tests

• CRO Specialist and UI/UX Designer · Very great01-01-2023 – 01-01-2025

Education

• San José State UniversityBusiness Adminstration, Accounting
• De Anza CollegeAssociate of Science - AS, Business Administration and Management, General

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