Daniel Riaz

About

Tech professional with a passion for working with creative technologies and platforms. Founder & Principal at Trend Up Digital with a strong foundation in digital media, design, and analytics. Data-driven thinking cultivated through a career spanning consumer-facing internet technology and financial industries. Experienced in web and mobile tech stacks, with specialties in hyper-local growth hacking, B2C startups, and digital media.

Experience

• Summit Fellows Mentor · Summit11-01-2019 –

  Summit Fellows support the next generation of impact-driven leaders through events, ongoing leadership development, and mentorship.

• Founder & Principal · Trend Up Digital05-01-2017 –

  Founder & Principal at Trend Up Digital leading go-to-market campaigns for consumer brands. Focused on paid, earned, and owned media as core to the modern customer experience, working with clients including Grab, Lime, Change.org, and Earnin.

• Mentor · RippleWorks07-01-2016 – 06-01-2018

  Mentor at RippleWorks pairing social ventures with Silicon Valley expertise to help scale impact.

• Growth Hacker-in-Residence · 500 Startups07-01-2015 – 10-01-2017

  Drove growth for 500's global portfolio of startups; served as a distribution mentor to accelerator batches; co-piloted 500’s first Distro Dojo in Kuala Lumpur, Malaysia.

• Head of Mobile Acquisition · Lyft06-01-2013 – 09-01-2014

  As the fourth hire on the growth team, scaled Lyft's marketplace from 4 to 65 cities in a year. Led paid acquisition across mobile platforms, partnered with data scientists on LTV models, and managed third-party API integrations for scalable UA infrastructure.

• Mobile Marketing Manager · Zynga03-01-2012 – 06-01-2013

  Managed mobile portfolio’s paid user acquisition globally to meet revenue and DAU objectives. Led business development for new paid traffic sources and partnered with product management and engineering for analytic tool development.

• Global Product Marketing · Franklin Templeton Investments01-01-2011 – 03-01-2012

  Part of the FTMAS product marketing team, rebranding the fund of funds business to generate new clients. Specialized in marketing actively managed fund of fund products, collaborating with various teams for product positioning.

• Brand Marketing · Ubisoft Entertainment08-01-2007 – 11-01-2009

  Developed consumer marketing strategies for home entertainment products, forecasting sales and revenue streams and managing marketing campaign execution.

Education

• The London School of Economics and Political Science (LSE)Decision Sciences
• Rutgers UniversityBachelor of Arts, Economics
• Sophia UniversityFaculty of Comparative Culture, Japanese Language & Economics

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