Kimberly P.

About

I'm a results-oriented marketing strategist with 3+ years of experience driving measurable impact across digital campaigns, content strategy, and lifecycle marketing. I specialize in combining creative storytelling with analytical rigor to build high-performing strategies that resonate with audiences and drive engagement.

Experience

• Marketing Strategy Specialist · LTK (formerly rewardStyle & LIKEtoKNOW.it)2023-05-01 – 2025-05-01

  LTK is the world's largest contextual shopping app. The app has played a key role in transforming how shoppers purchase with confidence by offering unprecedented convenience, accessibility, and data-driven personalization to drive discovery, curation, and brand sales.

• Digital Brand Strategy · JMB Inc.2020-05-01 – 2023-05-01

  At JMB inc., I collected and analyzed data to optimize client brand(s) growth. Market research analysis consisted of identifying commerce trends, market opportunities,and/ or competitor trends. Managed social growth for client brands. Skills applied in this position: SEO, Social media management, Press Releases, and data analysis with high level of accuracy.

• Account Assistant · FortyThree2019-08-01 – 2020-04-01

  Assist drafting marketing campaigns and prepared Press Releases to announce product releases. Throughout my time at 43PR I prepared a client list of journalists and magazines for Account Manager, conducted market and public opinion research for client ad outreach programs. Research was a big portion of this position for client success.

• Team member · Latino Business Student Association - San Jose State University2019-08-01 – 2020-01-01

  LBSA is a student-run non-profit organization at San Jose State University for Latinx students pursuing a hub for professional skills and community.

• REED Magazine social intern · Reed Magazine Official2018-08-01 – 2019-12-01

  As social media handler for Reed Magazine I managed social media accounts to create content that is uniform with Magazine’s aesthetic style, managed static post deadlines and informed audience about upcoming events in a creative and effective manner, and collaborated with greater team on desired brand and acquisition strategies. Managed to acquire growth by 90% overall from previous handlers on social media platforms.

• REED Magazine Editorial Intern · Reed Magazine Official2018-08-01 – 2019-05-01

  Reed Literary Magazine is California’s oldest Literary Journal. A HUB for publishing fiction, poetry, essays, profiles, and art from around the world featuring the works of emerging authors alongside notable pieces by Pulitzer Prize winning authors. Tasks ranged from reviewing content submitted for publication, planning the contents of publications according to the style, editorial policy, and publishing requirements. Copywriting skills awaited range from allocating print space for story text, photos, and illustrations according to space parameters and copy significance, using knowledge of layout principles.

Education

• San José State UniversityBachelor's degree, English Language and Literature

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