Daniela Ivanov

About

With a strong foundation in marketing and advertising, I hold a Bachelor's degree in Marketing from Universitatea „Dunărea de Jos” din Galați and am pursuing a Master's degree in Advertising at Scoala Nationala de Studii Politice si Administrative (SNSPA). My professional journey began as a Marketing Executive at THECON, where I honed my skills in social media management and analytics. I then advanced to a PPC Specialist role at DWF, where I successfully managed ad campaigns across various platforms, achieving significant ROAS improvements. As a Digital Marketing Specialist at Performics Romania, I led multi-country campaigns for a global FMCG brand, optimizing YouTube spend and enhancing lead volumes. Currently, I am a PPC Specialist at ClickBrainiacs, focusing on maximizing ROI through strategic ad management. My expertise spans e-commerce, beauty, retail, and education sectors, with a proven track record in driving growth and reducing costs.

Experience

• PPC Specialist · Agentie Marketing Online - ClickBrainiacs01-01-2026

  As a PPC Specialist, likely responsible for managing pay-per-click advertising campaigns, optimizing ad performance, and analyzing campaign data to improve ROI.

• Digital Marketing Specialist · Performics Romania01-01-2025 – 12-01-2025

  Multi-country, multi-brand awareness campaigns for a global FMCG brand: YouTube, Meta, and TikTok across Romania, Bulgaria, Bosnia & Herzegovina, Montenegro, and other Eastern European markets. Managed approx. €100k+/month in YouTube spend across multi-brand awareness campaigns. Achieved 2× lead volume + 15% CPL reduction for B2B professional cleaning equipment brand.

• PPC Specialist · DWF12-01-2022 – 01-01-2025

  Managed Google, Meta, TikTok, and LinkedIn Ads across e-commerce, beauty, retail, and education verticals. Built Google Ads infrastructure from scratch for a €20k/month DTC e-commerce brand with no prior paid media history. Managed lead generation campaigns for a university across multiple programmes, handling separate budgets per programme. Looker Studio reporting, conversion tracking, GA4, and client communication. Scaled DTC e-commerce brand from ROAS 2 to ROAS 4 in 3 months while managing €20k/month budget, reduced CPA to €10. Achieved ROAS 10 and +10% YoY sales growth for bookstore e-commerce client.

• Marketing Executive · THECON07-01-2021 – 02-01-2022

  Managed Social Media Business Accounts, created and tracked newsletters, researched and analyzed competition, reported on Social Media performance, and engaged in copywriting and content writing. Utilized Google Analytics and entry-level Facebook Ads and Google Ads.

Education

• Scoala Nationala de Studii Politice si Administrative (SNSPA)Master's degree, Advertising
• Universitatea „Dunărea de Jos” din GalațiBachelor's degree, Marketing

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