Danielle Avinger Russell

About

I attended Texas A&M University-Corpus Christi, where my passion for marketing took root. With a rich background in brand strategy and digital media, I currently lead as the Director of Marketing at Sacré Marque Agency, developing data-driven branding solutions for small businesses to elevate their market presence. My career includes impactful roles at The Walt Disney Company, where I contributed to the Digital Media Entertainment and managed logistics for B2B, B2C experiences, as well as branding and recruitment leadership at Lott’s of Art Boutique. At American Campus Communities, I directed advertising campaigns and event budgets. Let’s connect to collaborate on creating innovative and engaging marketing solutions!

Experience

• Director of Marketing · Sacré Marque Agency05-01-2020 – 12-01-2023

  Engineered comprehensive branding strategies for small businesses through advanced data mining techniques, enhancing market positioning and visibility. Directed performer recruitment and management, aligning talent with audience preferences to boost engagement and event success. Developed and implemented social media marketing kits using Adobe Suites, driving brand awareness and engagement across various platforms. Executed data-centric advertising campaigns tailored to Gen Z audiences, optimizing local market strategies and increasing brand resonance and reach.

• Digital Media Entertainment · The Walt Disney Company06-01-2023 – 09-01-2023

  Photographed 2,183 encounters resulting in 15,985 images, with 7,531 downloads. Participated in career development events, enhanced photography skills, and contributed to seasonal marketing campaigns. Conducted marketing research to create personalized experiences aligned with the Disney brand, contributing to the success of the Photopass program.

• Brand and Social Media Architect · Lott's of Art Boutique02-01-2020 – 11-01-2022

  Led recruitment, training, and coordination of models for a high-profile fashion showcase. Developed and executed branding and digital marketing strategies, including a collaborative campaign with Coral Bean Café. Managed the full event experience, ensuring alignment with the brand's creative and marketing objectives. Designed visually striking promotional materials to effectively communicate the event's essence.

• Entertainment Hospitality and Media · The Walt Disney Company01-01-2019 – 05-01-2019

  Managed logistics for character meet and greets, provided excellent customer service, and maintained necessary equipment. Created entertainment magic through performance in the 4 parks while implementing Disney's 5 keys of success (safety, courtesy, inclusion, show, efficiency).

• Lifestyle Marketing & Operations Manager · American Campus Communities06-01-2018 – 01-01-2019

  Directed strategic advertising campaigns and managed event budgets. Oversaw creation and execution of community events, enhancing brand visibility and engagement. Developed marketing materials and handled press releases. Collaborated with the University Police Department for on-call duties and emergency coordination.

Education

• Texas A&M University-Corpus ChristiBachelor of Arts - BA, Marketing

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