Danielle Joseph

About

Lead Brand + Product Designer with 12+ years working across SaaS products, healthcare, wellness startups, and founder-led teams (in-house and fractional). Leads design spanning product strategy, UX/UI, and design systems—building clear, scalable experiences that balance strong craft with real-world constraints and thoughtful tradeoffs. Has led end-to-end SaaS product design (workflows, onboarding, trial→paid), evolved scalable design systems, and run iterative experiments across messaging, layout, activation, and retention.

Experience

• Founder & Product Design Lead · WillowSpace2020

  Lead brand + product designer with 11+ years working across SaaS products, healthcare, wellness startups, and founder-led teams, both in-house and as a fractional designer. I’ve led design for Marvelous, Seamless, and WillowSpace, often operating across product strategy, UX/UI, and systems design. I focus on building clear, scalable experiences that balance strong craft with real-world constraints and thoughtful tradeoffs. Led end-to-end product design across a complex SaaS platform, including core workflows, onboarding, and trial → paid flows. Designed and evolved a scalable design system, partnered closely with engineering, and ran iterative experiments across messaging, layout, and activation.

• Lead Product Designer · Marvelous2020 – 2025

  Owned UX/UI across core product areas and the marketing site, aligning brand and product across web and in-app surfaces. Partnered closely with founders and engineers to ship meaningful improvements, simplify workflows, and run targeted experiments focused on activation and retention.

Education

• University of WaterlooBachelor of Arts & Business, Bachelor of Arts & Business
• George Brown CollegeProduct Design (UX/UI), Graphic Design Program / Product Design (UX/UI) / Brand Strategy & Identity / Design Systems / Growth & Activation / Prototyping / Experimentation

Similar talent on Pangea

Sarah M.Design Lead | Product, UI/UX, BrandNew York, NYMarina M.Product Design Expert | SaaS & B2B Specialist | Team & Process BuilderLisbon, PortugalAaron O.UX/Product Design Leader | 20+ Years Building Enterprise B2B SaaS | Research-Driven Design StrategyPortland, ORLinda N.UX/UI Designer | Product | SaaS, B2B, AI, Sustainability, StartupsSunnyvale, CA