Angelina Manos

About

Growth marketing and partner enablement strategist with 9 years of experience driving GTM and revenue-focused campaigns across enterprise software, cloud/AI/data technologies, B2B SaaS, and consumer brands. Experienced in co-marketing, pipeline-aligned partner programs, HubSpot/GA4-based segmentation and performance optimization, lifecycle/email marketing, CRM enablement, and stakeholder reporting to influence GTM alignment and registration and lead outcomes.

Experience

• Marketing Strategist · ASUG (Americas’ SAP Users’ Group)02-01-2021 – 01-31-2026

  Shaped annual growth and revenue marketing strategy for a multi-industry 45k+ enterprise software community spanning cloud, AI, and data technologies, driving partner enablement, audience engagement, and pipeline development across North America. • Increased digital engagement 375% through 30+ monthly integrated campaigns, audience segmentation, and targeted messaging, supporting inbound reach, lead generation, and partnership program growth goals • Developed and executed co-marketing programs with enterprise software partners to drive campaign engagement and pipeline-aligned outcomes • Acted as marketing lead for partner-facing initiatives including campaigns, events, and enablement content supporting joint GTM execution and logged performance metrics into our CRM • Transformed partner value propositions into integrated campaigns to support demand generation goals • Supported on-site brand activations to drive real-time engagement and partner participation as well as enable the field sales teams • Developed annual marketing plans, audience personas, and conversion-focused messaging frameworks to support acquisition and retention objectives across digital marketing programs • Built segmentation models and partner insight reporting frameworks using HubSpot, GA4, and Sprout Social to optimize targeting, messaging, and campaign performance • Localized marketing and GTM materials for regional campaigns • Boosted podcast listens 33% in one quarter, contributing to a 10% increase in event registrations and generating 100+ marketing-qualified leads per week • Achieved a 7% average CTR across organic and paid campaigns through A/B testing, customer journey optimization, and performance analysis using HubSpot, GA4, and Sprout Social • Partnered with research, product, partner, and acquisition teams to define KPIs and translate audience insights into strategic recommendations that drove registrations, newsletter subscriptions, and podcast downloads • Presented quarterly campaign performance and insights to 200+ stakeholders at conferences and webcasts, influencing cross-functional GTM alignment, goal setting, and future project prioritization • Mentored junior team members and supervised a summer intern through successful completion of a capstone project

• Marketing Manager · Xoca11-01-2019 – 04-30-2020

  Owned marketing strategy for a global CPG brand, shaping product positioning, customer engagement, and partnership retention. • Partnered with local businesses to execute co-marketing campaigns, expanding brand reach and supporting revenue-generating initiatives • Built and managed the company’s first influencer & UGC programs, partnering with 7 creators to expand reach 46% • Owned lifecycle and email marketing campaigns focused on customer education, engagement, and conversion optimization across key purchase journeys • Developed omni-channel brand positioning, increasing website traffic 30% and social engagement 36% • Managed day-to-day e-commerce campaigns, optimizing performance across the full customer lifecycle

• Social Media + Customer Engagement Specialist · H&M09-01-2017 – 08-31-2019

  Enhanced customer experience and sales support for a global retailer through data-driven insights and cross-functional collaboration. • Wrote sales-enablement copy and communicated with retail staff to support regional customer bases and drive revenue • Analyzed customer insights to inform weekly campaigns and product launches, increasing engagement and sales • Reported partnership campaign feedback to drive product education and adoption • Led CRM initiatives and associate training, improving consistency in customer communication and sales enablement

• Marketing Associate · HD Media01-01-2017 – 06-30-2017

  Supported global B2B SaaS and enterprise virtual reality solutions through pre-sales enablement, client engagement, and cross-functional collaboration. • Partnered with field sales teams on client-facing materials (decks, one-pagers, brochures) to support pre-sales conversations and solution positioning at trade shows • Engaged with clients via phone and email to gather requirements, address inquiries, translate needs into tailored messaging, and transfer MQL’s to the sales team • Shadowed product demos and collaborated cross-functionally with marketing and production teams to improve sales enablement and solution adoption • Updated website content to reflect new messaging and improve discoverability for enterprise clients

Education

• University of Illinois at Urbana-ChampaignBachelor of Arts, Marketing and Business Administration; French
• Sorbonne Université in ParisStudy Abroad (Spring Semester and Academic Year), Study Abroad

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