Daphne Dunning

About

Maximizing engagement, driving revenues, and enhancing community relations across multiple industries is what I do. I am an innovative, self-motivated professional committed to finding fresh ways to overcome challenges in fast-paced environments. Over time, I have built a dynamic record of excellence in marketing and communications leadership. I pride myself on listening intently to understand the individual client goal, before steer a comprehensive, multi-channel plan for achievement. My focus is on building positive partnerships with cross-functional teams, key decision makers, media outlets, and other stakeholders to deliver consistent messaging within given timeline and budget constraints. I am committed to exceeding all expectations and enjoy leveraging my PR expertise to support organizational success. Areas of Expertise: Strategic Planning & Direction | Public Relations | Media & Vendor Relations | Digital and Social Media | Marketing Campaign Innovation | Community Engagement | Relationship Building | Event Planning & Public Speaking | Client Relationship Management | Market Research & Analysis | Copywriting, SEM, & SEO | Effective Communications

Experience

• Digital Marketing Lead · Chubb02-01-2024 – 07-01-2024

  As a Digital Marketing lead for StreamLabs Inc. an IoT device company owned by Chubb Insurance, I have been instrumental in driving our marketing and sales initiatives. My responsibilities include: Creating the Go-to-Market (GTM) Strategy: Develop comprehensive plans to launch and promote our IoT devices effectively. Social Media Management: Overseeing content creation, scheduling, and audience engagement across various platforms to enhance our online presence. Marketing Assets Development: Designing and producing essential marketing materials such as brochures, email templates, and social media content. E-commerce Site Management: Managing our online store to ensure a seamless customer shopping experience. Strategic Marketing Planning: Crafting and executing strategic marketing campaigns to drive brand awareness and sales. Tradeshow Participation: Organizing and attending industry tradeshows to showcase our products and network with potential clients. Cold Email Outreach: Setting up and managing email campaigns to reach out to new prospects. Digital Advertising: Setting up and optimizing Facebook Ads, Google Merchant, and Google Ads Accounts to maximize our advertising ROI. SEO and Listings Management: Claiming business listings and implementing SEO strategies to improve our search engine rankings. Content Creation: Writing engaging blogs to educate and attract potential customers. Email Marketing Campaigns: Managing campaigns to nurture leads and retain customers. Water Conservation Partnerships: Collaborating with extern students on initiatives to promote water conservation. My role is multifaceted and focused on driving growth and sustainability for our innovative IoT solutions.

• Marketing Manager · Buzz PR and Marketing Group LLC02-01-2020 – 07-01-2024

  As a Marketing Manager at Buzz PR and Marketing Group LLC, I was responsible for overseeing marketing strategies, managing campaigns, and enhancing brand presence. My role involved coordinating with clients, developing marketing plans, and ensuring successful execution of marketing initiatives.

• Social Media Manager · Buzz PR and Marketing Group LLC10-01-2014 – 11-01-2022

  As a Social Media Manager at Buzz PR and Marketing Group LLC, I was responsible for creating and managing social media content, engaging with the audience, and driving social media strategies to enhance brand visibility and engagement.

• Digital Marketing Specialist · D.R. Horton02-01-2016 – 11-01-2018

  As an adept Digital Marketing Specialist, I have consistently steered strategic marketing initiatives that amplify awareness, boost sales, and foster a resolute brand image. I skillfully harness a blend of digital tools, from social media platforms to YouTube, complemented by traditional methods such as trade show attendance, to curate and execute robust strategies. Key Responsibilities: Strategic Marketing Planning: Developed and executed holistic marketing blueprints to promote brand visibility, optimize sales, and ensure brand integrity. Budget Management: Overseen the marketing budget, making strategic decisions to craft comprehensive plans and collaterals for diverse communities. Digital Engagement: Enhanced online brand presence through tactical management of social media and websites, driving engagement and sales. Internal Communications: Orchestrated campaigns to inspire and back teams internally, coupled with event planning to boost participation. Content Creation: Authored a myriad of external communication tools, including brochures, banners, videos, and flyers. Community Engagement: Collaborated with real estate professionals, planning events that integrate swag branding, further embedding the brand in the community. Key Accomplishments: Budgetary Excellence: Effectively managed the marketing budget, resulting in targeted and influential plans for 100 distinct communities. Social Media Triumph: Skyrocketed social media engagement by over 200%, amassing an impressive 9,000+ new 'likes'. Team Empowerment: Implemented internal communication strategies that invigorated teams, driving higher performance and involvement. Collaborative Outreach: Successfully teamed up with real estate agents, enhancing community events with swag branding, deepening local brand resonance.

• Director Of Marketing And Public Relations · Richard Schwartz & Associates Injury Lawyers, P.A.01-01-2014 – 01-01-2015

  As the PR Director for a renowned personal injury law firm, I spearheaded a multifaceted public relations and marketing strategy, expertly managing everything from website optimization to high-impact TV commercials. My responsibilities spanned across 82 counties, ensuring consistent brand messaging and community engagement. Key Responsibilities: Integrated Marketing & PR: Orchestrated a harmonious blend of digital marketing, public relations, content creation, and event management to foster firm's reputation and client engagement. Campaign Development: Devised impactful initiatives like the 'Prom Promise' and anti-bullying campaigns to resonate with the community and emphasize the firm's commitment to societal welfare. Media Relations & Spokesperson: Served as the firm's face in Richard Schwartz's absence, maintaining robust relationships with news media and handling speaking engagements. Budget Management: Prudently utilized a $1M marketing budget, crafting campaigns that spanned both traditional and digital platforms. Event & Sponsorship Oversight: Led the sponsorship committee, event planning, and decision-making for the firm's sponsorship activities. Key Accomplishments: Emerged as the go-to spokesperson for the firm, liaising with radio, television, and other media entities. Successfully negotiated advertising rates, penned commercial scripts, and curated engaging speeches. Enhanced digital footprint through meticulous management of SEO and SEM accounts, prioritizing audience engagement and conversion.

Education

• University of MississippiBachelor of Arts - BA, Broadcast Journalism Public Relations Emphasis ; Music Minor
• Southern New Hampshire UniversityMaster of Business Administration (M.B.A.), Music Business
• Berklee College of MusicMaster of Business Administration - MBA, Music Business
• Southern New Hampshire UniversityMaster of Arts - MA, Communication and Media Studies
• Gulfport HighHonors Graduate, Honors
• Mississippi University for WomenMusic Therapy/Therapist

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