Whitney Hon

About

Recent Magna Cum Laude graduate in Journalism - Strategic Communications (minor in Business - Entrepreneurship & Innovation Management) with experience across integrated advertising, brand marketing, PR/content collaboration, and social media strategy. Demonstrated results in lead generation growth, campaign performance reporting, audience growth, and event/logistics execution, complemented by leadership work developing social media playbooks and managing nonprofit awareness campaigns.

Experience

• Division-D, Assistant Account Executive · Division-D01-01-2025 – 10-01-2025

  § Supported business development by doubling monthly lead generation goals, managing client communications, and strengthening relationships through consistent follow-up § Advanced media strategy expertise by researching, developing, and confidently pitching integrated campaign concepts tailored to client goals across digital channels § Analyzed campaign performance and prepared detailed reports and insights to support strategic recommendations and client presentations

• Server · Minsky’s, Server05-01-2021 – 01-01-2025

  § Warmly greeted new and returning customers and developed relationships resulting in customer loyalty to the local restaurant § Thrived in a fast-paced environment by multitasking effectively and prioritizing customer satisfaction to enhance the overall dining experience

• Account Manager · AdZou01-01-2024 – 05-01-2024

  § Led and organized a team in developing a fully-integrated, research-driven advertising campaign for JMO Communications § Oversaw all project aspects, including scheduling, time management, and effectively communicating the client's business needs to the team § Conducted in-depth research to analyze market trends, industry data, and competitors, forming the foundation for strategic planning to create an effective campaign strategy

• Brand Marketing Intern · T-Mobile05-01-2023 – 10-01-2023

  § Researched current customers and actively worked with both customers and sales teams to encourage award submissions, leading to a 383% increase in Unconventional Award entries § Collaborated on pre- and post-PR content with the internal PR team, iHeartRadio, and The Wall Street Journal, ensuring alignment with strategic messaging and brand objectives § Successfully orchestrated a memorable customer award ceremony in Las Vegas, seamlessly coordinating logistics and communications for over 415 guests, assuring flawless execution

• Communications/Social Media Intern · Hite Digital10-01-2022 – 05-01-2023

  § Created content to post for media platforms, increasing consumer followings by 43% § Conducted thorough research on data and media strategies to optimize multimedia content and further boost audience engagement

Education

• University of MissouriBachelor of Arts, Journalism - Strategic Communications
• University of MissouriMinor, Business - Entrepreneurship & Innovation Management (Minor)

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