Daphne Young

About

With a robust educational background in Integrated Marketing Communications from the University of Mississippi and a Digital Marketing Certificate from Northwestern University's Kellogg School of Management, I have developed a strong foundation in digital marketing. My professional journey includes roles such as Digital Marketing Specialist at Thoughtprocess Interactive, where I honed my skills in SEO, Google Ads, and client communication. As a freelance digital marketer, I crafted strategies to boost online presence for diverse clients. My experience as a writer for the Painting Contractors Association allowed me to refine my writing and time management skills, contributing to a readership of over 30,000 monthly. My expertise spans tools like SEMrush, Google Analytics, and WordPress, ensuring comprehensive digital marketing solutions. Currently, I am the owner of Shae Haus, where I offer my freelance digital marketing clients to businesses to help them grow.

Experience

• Owner · Shae Haus05-01-2025

  As the Owner of Shae Haus, responsible for overseeing all business operations, strategic planning, and growth initiatives.

• Digital Marketing Specialist · Thoughtprocess Interactive09-01-2022

  As a Digital Marketing Specialist at ThoughtProcess Interactive, crafted and executed strategies for recurring monthly marketing clients, ensuring their success. Analyzed reports and analytics, delegated tasks, and optimized digital presence for maximum results. Used tools like SEMrush, Google Analytics 4, Google Tag Manager, and others to implement on-page SEO updates, track conversions, implement effective link-building campaigns, and create compelling content enriched with targeted keywords. Managed Google Ads campaigns and social media channels to enhance client visibility and engagement. Acted as the main point of contact, prioritizing clear communication and client satisfaction. Proficient in tools like Wordpress, Excel, Canva, and more.

• Freelance Digital Marketing · Self-employed08-01-2023 – 07-01-2025

  As a Freelance Digital Marketing professional, responsible for developing and implementing digital marketing strategies for various clients, focusing on enhancing online presence and engagement.

• Writer · Painting Contractors Association (PCA)05-01-2022 – 01-01-2023

  As a freelance writer at PCA, refined essential time management techniques while consistently meeting stringent deadlines. Conducted insightful interviews with industry luminaries, enriching the depth of articles. These pieces encompassed thorough research and weekly interviews, serving as informative resources to elucidate the benefits of PCA's membership. Regular contributions to the blog and a monthly column in the industry magazine, reaching an extensive readership of over 30,000 per month, were instrumental in highlighting the advantages and value of PCA's membership offerings.

• Marketing Intern · Painting Contractors Association (PCA)01-01-2022 – 05-01-2022

  In the role at PCA, addressed a diverse array of digital marketing subjects. Curated blog articles for the website, crafted content for social media platforms, engaged in social listening and community management, executed email marketing initiatives, constructed ad campaigns, and assessed metrics. Utilized various tools including Trello, Convertkit, Facebook Creator Studio, Tweetdeck, and others.

Education

• University of MississippiIntegrated Marketing Communications, Social Media
• Northwestern University - Kellogg School of ManagementDigital Marketing Certificate, Digital Communication and Media/Multimedia
• Herrin High SchoolHigh School Diploma

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