Rebecca O'Connor, MBA

About

With a robust background in digital marketing and a Master of Business Administration in Marketing from the University of St. Thomas - Opus College of Business, I have honed my expertise in SEO, content creation, and digital strategy. As the founder of Country Evolution, I manage all facets of the business, including digital marketing, web development, and social media strategies, achieving significant online engagement and visibility. My experience as a Freelance Digital Marketing Strategist has allowed me to specialize in SEO and multi-channel marketing strategies, consistently securing top Google rankings. Previously, I served as a Digital Marketing Manager at Skykit and Deluxe Corporation, where I implemented targeted PPC campaigns and integrated advanced tools for lead generation. My role as Sr. Interactive Marketing Specialist at Wealth Enhancement Group involved driving online lead growth and optimizing engagement strategies. My career is marked by a commitment to leveraging digital tools for business growth.

Experience

• Founder and Digital Marketing Leader · Country Evolution01-01-2019

  Founded Country Evolution and managed all aspects of the business, including digital marketing, web development, SEO, SEM, and email strategy. Developed content and social media strategies, implemented email marketing programs, and achieved significant social media engagement and search engine visibility.

• Freelance Digital Marketing Strategist | SEO Specialist | Content Creator · Self Employed11-01-2011

  Provided freelance digital marketing services, specializing in SEO, content creation, and digital strategy. Achieved top Google rankings, developed high-performing content, and executed multi-channel marketing strategies.

• Digital Marketing Manager · Skykit03-01-2022 – 09-01-2022

  Implemented targeted PPC campaigns, equipped sales teams with HubSpot tools, and formulated SEO strategies to increase traffic and leads.

• Digital Marketing Manager · Deluxe Corporation10-01-2016 – 03-01-2022

  Led predictive content and personalization strategies, collaborated with SEO teams, and integrated Adobe tools for enhanced lead generation and website optimization.

• Sr. Interactive Marketing Specialist · Wealth Enhancement Group09-01-2012 – 10-01-2016

  Drove significant growth in online leads, managed HubSpot functionalities, and pioneered lead nurturing programs. Utilized analytics to optimize content and engagement strategies.

Education

• University of St. Thomas - Opus College of BusinessMaster of Business Administration (MBA), Marketing
• University of St. Thomas - Opus College of BusinessMaster of Business Communication Certification Program
• University of St. ThomasBA, Sociology

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