Darian Patchin

About

Marketing executive with 14 years of experience driving growth for EdTech, SaaS, and consumer web services. Expert in online marketing strategy, growth marketing, product marketing, CRM, and multi-channel campaigns. Known for building lean teams, go-to-market excellence, and customer-centric strategies that boost engagement and revenue, with a focus on education technology and consumer products. I’ve helped startups scale through multi-channel marketing, partnerships, and data-driven GTM. My background spans K-12 education technology and consumer platforms internationally, with a passion for blending technology, storytelling, and performance marketing to drive measurable results.

Experience

• Cofounder, VP Marketing Operations · edkey10-01-2022 –

  Co-founded EdKey; led marketing operations and GTM initiatives, driving multi-channel campaigns, influencer engagement, and paid media to scale user growth and optimize CAC.

• Vice President Marketing & New Initiatives · Edmodo01-01-2019 – 10-01-2022

  VP of Marketing & Head of Tutoring Services; led global go-to-market, partnerships, and consumer marketing for enterprise education platform; managed budgeting, growth strategy, and marketing launches.

• Oversight Committee Member - Measure R · Loma Prieta Joint Union School District12-01-2018 – 08-01-2021

  Oversight committee member focusing on district initiatives and program governance.

• Marketing & Communications Lead - Volunteer Role · Loma Public Education Fund11-01-2018 – 01-01-2019

  Led marketing and communications for local education fund; managed social media, email, website, and school news.

• Director of Consumer Marketing · McGraw Hill Education10-01-2016 – 05-01-2018

  Operate and manage the consumer P&L for McGraw Hill Education including Redbird's GiftedandTalented.com brand and ALEKS Independent consumer courseware.

• Director of Consumer Growth · McGraw Hill Education/Redbird Advanced Learning01-01-2014 – 01-01-2019

  Led GTM and growth strategy for direct-to-parent K-12 personalized learning services; built consumer P&L and partnerships; launched and scaled subscription-based models.

• Director of Growth · GiftedandTalented.com02-01-2014 – 10-01-2016

  Launched and grew the consumer brand; managed subscription/SaaS strategy; expanded user base to tens of thousands monthly; developed Ambassador/affiliate programs and managed consumer P&L.

• Consumer Marketing Consultant · Consultant07-01-2013 – 03-01-2014

  Consulting with early-stage startups on go-to-market, product marketing, and user growth strategies; created PRDs, roadmaps, and growth forecasts.

• Director of Online Marketing · YesVideo12-01-2011 – 01-01-2014

  Ran online marketing, member acquisition, CRM, and direct revenue generation for the premiere video to digital transfer service.

• VP of Marketing · ThredUp01-01-2011 – 07-01-2012

  Led marketing strategy, acquisition modeling, and brand initiatives; supported fundraising and business development marketing.

• Consumer Marketing Executive · Cellfire06-01-2009 – 01-01-2011

  Scaled digital/mobile couponing marketing; launched partnerships and growth programs to drive revenue.

• Vice President, Product Marketing · Cyworld USA (an SK Telecom Company)01-01-2007 – 01-01-2008

  Led product marketing for social networking platform; guided go-to-market and lifecycle marketing.

• Vice President of Marketing · Backfence.com01-01-2006 – 01-01-2008

  Developed GTM strategy, outbound marketing, and brand initiatives.

• VP of Advertising/ Director of Marketing · Tribe.net01-01-2003 – 12-01-2005

  Built and led advertising/marketing programs; drove revenue growth and network engagement.

Education

• Ohio Wesleyan UniversityBA, History
• Hawken School

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