Swetha Mohan

About

I’ve always been drawn to the intersection of technology and accessibility. This passion led me to my current role as Marketing Manager at Edpuzzle, where I spearhead marketing initiatives in the US and Canada. My journey has been shaped by a commitment to driving positive change in the educational landscape, and I thrive on using data-informed storytelling to connect with our users. At Edpuzzle, I specialize in new business and product launches, where my innovative marketing campaigns increased customer engagement by 38%. Through working cross-functionally with Product, Sales and Marketing, I created tailored campaigns to increase product adoption by 114% YoY. As I look ahead, I’m excited to continue exploring innovative ways to empower learners and educators. I believe that education is a powerful tool for change, and I’m committed to using my skills to make a meaningful impact. If you share a passion for this mission or simply want to connect, feel free to reach out—I love meeting new people over a cup of coffee!

Experience

• Global Campaign Manager · Edpuzzle09-01-2024

  -Improved first-run experience & user engagement by 27% and reduced churn rates by 14% by coordinating between marketing, sales, and product to utilize market insights to revamp the customer journey. Increased event ROI by 36% and lead conversion by 71% through full-funnel marketing strategies, including email drip campaigns, retargeting ads, and influencer partnerships for both virtual and in-person events. -Ideated and executed cross-functional product launches & GTM campaign strategies for 3 new product offerings, with a ~68% adoption rate among target educators within the first 6 months. -Evaluated insights from 600+ users on Qualtrics and integrated findings to launch targeted email campaigns, resulting in a 31% rise in customer usage rates for newly updated products and AI features.

• Regional Marketing Manager- US/Canada · Edpuzzle07-01-2022 – 12-01-2024

  -Spearheaded cross-channel marketing initiatives, starting as the first NA marketer and then scaling globally, driving an increase in educator engagement metrics. -Managed a team of 3 to design campaigns, to engage, nurture, and convert users utilizing targeted multi-channel campaigns, event marketing, and community engagement. -Created 300+ pieces of marketing content (webinars, 1-pagers, sales enablement tools) that drove a 20% increase in webinar attendance and a 15% boost in sales pipeline growth.

• Secondary Mathematics Educator, 11th Grade Team Lead and Geometry Course Lead · Achievement First2020-07-01 – 2022-08-01

  Created a coaching model for Geometry/Pre-Calculus, later adopted by two other departments. Led 11th Grade Team with 18 best practices sessions, 93% positively rated. Launched the AP Statistics program, recruiting over 40 students in the first year. Trained 15 new teachers and tracked teacher growth toward instructional and professional goals. Consistently received highly effective teacher evaluations.

• Leadership Development Specialist · Teach For America2021-06-01 – 2021-07-01

  Led training for a group of 15 new educators, all of which received highly effective ratings. Coached CMs in their first 3 weeks of teacher training in mindset, organization, and execution.

• Secondary Mathematics Educator · Baltimore City Public Schools2018-08-01 – 2020-07-01
• School Operations Manager · Teach For America2019-05-01 – 2019-07-01

  Oversaw day-to-day school operations for 52 Corps Members, 42 staff, and over 500 students. Tracked, analyzed, and communicated student data with teachers and staff to improve learning outcomes.

• Channel Marketing Analyst, HR Practice · CEB is now Gartner2017-04-01 – 2018-04-01

  Led sales training, boosting lead conversion by 66%. Created campaigns from product messaging, adding $1M in revenue. Developed HR brand strategy, increasing leads by 73%. Directed new HR product launches including sales training, operations, and end-to-end GTM strategy. Managed ~20 sponsor relationships for financial services events, overseeing comms and strategic messaging.

• Operations Specialist, Financial Services · CEB is now Gartner2015-08-01 – 2017-03-01
• Business Development Specialist, Financial Services · CEB is now Gartner2014-08-01 – 2015-08-01
• Marketing Communications Intern · Atlanta Ronald McDonald House Charities2014-02-01 – 2014-04-01

Education

• The Johns Hopkins UniversityMaster's of Science, Secondary Education and Teaching
• Emory University - Goizueta Business SchoolBachelor of Business Administration (BBA), Marketing/Marketing Management, General
• The University of EdinburghBachelor of Business Administration (B.B.A.), Business, Marketing and International Business
• University of Edinburgh

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