April Stuart

About

Seasoned digital marketing professional with 20+ years of experience developing multi-channel strategic marketing campaigns for D2C and B2B, leading SaaS product launches, social media branding, and partnership initiatives. Leads end-to-end GTM campaigns, full-funnel marketing, and cross-functional activations with strong performance in budgeting, production, CRM, SEO/SEM, and data & analytics. Known for collaborative, adaptable problem-solving and for navigating ambiguity and business pivots quickly.

Experience

• Senior Global Campaign Marketing Manager – B2B Marketing (Remote) · Ed Tech2022

  Lead the Strategic marketing and execution of all B2B marketing efforts focused on all education and healthcare facing digital platforms and subscriptions. Focused on all launch efforts to support the new Q-interactive Assess 2.0 App, with a goal of transitioning 100% of current users by EOY 2023. Own and execute end-to-end GTM campaigns leading to $50M revenue. Project manage all marketing activation efforts with content writers, creative designers, digital media buying team, email deployment, and data & analytics • Oversee development of Brand Strategy and Visuals for both digital platforms, leading to greater alignment and visibility for Pearson across the assessment portfolio • Produce and execute full funnel B2B campaigns targeting educators with a multi-channel approach that increases awareness and drives engagement and interest in our assessment products • Cross functional lead for 15+ person marketing team, spearheading the strategic transition from a North America focus to 10 regions Globally, unifying brand messaging and drive 30% international growth • Lead digital integration of new wearable watch – Revibe, supporting strategic positioning, sales enablement and marketing placement

• Campaign Strategy & Partnership Marketing Manager – D2C Marketing (Remote) · Ed Tech11-01-2018 – 12-01-2022

  Oversee execution of D2C marketing and partnership campaigns that reach, engage, and acquire US Higher Ed students. Manage all launch marketing and activation efforts around new partnership offerings, including sales presentations, digital collateral, creating new web pages and, collaborating with Fortune 500 brands to create unique partner offerings. Project manage all marketing activation efforts with content writers, creative designers, digital media buying team, email deployment, and data & analytics • Served as key member of strategy marketing team launching new direct-2-student subscription service for college course materials, growing brand awareness by 24% • Collaborated and engaged external agencies and internal creative team to brainstorm, create, produce, and activate marketing initiatives and assets that drove engagement and sales of new D2C learning product • Oversaw all social marketing and content creation for Instagram, Facebook and Tiktok, working closely with college students and influencers to grow account from 3k to 11K followers • Managed project timelines collaborating with internal and external teams to ensure that marketing was in market as planned, driving lead-generation activities against business objectives

• Senior Marketing Project Manager, Orlando, FL · Universal Orlando Resort03-01-2010 – 11-01-2018

  Lead Integrated Marketing project manager for new attraction launches, on-site resort marketing, and global promotions and partnerships. Worked with licensed brands, legal, 3rd party promotions and partnerships, and onsite production. • Led core team for new attraction and park launches, updating and managing attraction updates, launch timelines for messaging by market, and ensuring on-time delivery of all assets and media • Collaborated with cross-divisional partners and external agencies to develop strategic communication plans • Secured approvals on creative concepts as well as final creative product from all project stakeholders, senior management, legal, licensing, and 3rd party partners • Distilled and delivered briefings to creative teams for asset development

• Traffic Manager · Appleton Creative Agency08-01-2008 – 03-01-2010

  Managed and trafficked all client work for small boutique agency focused on travel, sports, and hotel clientele. Worked with creative team to manage timelines, budgets, and delivery of all advertising requests. Managed all installations, production, on-site castings, internship training, and marketing events. Oversaw all client account budgets, time tracking, billing, and account reconciling. • Brainstormed and pitched for RFP and new business development, leading to 10% new business growth • Conducted client research and analysis that aided in new and increased business opportunities

• Account Executive / Inside Sales · Moebius Design10-01-2006 – 11-01-2008

  Managed in-house daily activities of photography and design firm. Worked with digital printing, large format graphics, trade show displays, print media, and product placement photography • Collaborated with outside sales teams to provide estimates and account support on all print, design, and production of marketing materials • Oversaw print, photography, and install teams to ensure quality and client satisfaction • Developed pricing for labor and materials of difficult small and large format print projects

Education

• Florida State UniversityMaster of Business Administration (MBA), Business Administration (MBA)
• San Diego State UniversityBachelor of Science (BS), Business Marketing

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