Catherine Condon

About

A Senior Marketing Leader with many years of experience in developing and implementing strategies with a focus on digital engagement through PPC, SEO, automation and brand development. Driving campaigns to deliver high levels of ROI and achieve all commercial targets / KPIs. Strong entrepreneurial spirit with the capability to bring inspiration and thought leadership to build successful businesses.

Experience

• Freelance Marketing Consultant / Founder · FlairRepublic08-01-2020

  Driving the development and implementation of marketing strategies to drive brand growth, with a focus on lead generation to increase market presence, traffic and sales for clients. Undertaking market research, evaluating analytics and defining target audiences for campaigns, notably through the use of Google Analytics. Translating core objectives into campaigns across channels and developing appropriate marketing plans. Cultivating strong relationships with key internal and external stakeholders and managing PR related activities. SEO and PPC implementation and management. Copywriting for case studies, white papers, blogs and landing pages to drive engagement levels. Developing websites from scratch for several businesses using HTML, CSS, PHP, JavaScript and WordPress. Driving implementation and migration of CRM systems through HubSpot, Salesforce, Marketo and Pardot.

• Associate Director, Marketing · Nomo08-01-2023 – 02-01-2024

  As an Associate Director of Marketing, likely contributions include overseeing marketing strategies, managing marketing teams, and driving brand growth and market presence.

• Head of Marketing · Glen Dimplex03-01-2023 – 06-01-2023

  Directing product marketing, specification marketing and digital marketing teams to meet all core aims. Developing marketing plans for both new and existing product categories by channel, including all aspects of brand development, commercialisation plans, pricing strategies and promotional opportunities. Focusing on content marketing based on business needs / objectives in liaison with creative departments and coordinating campaigns to achieve maximum exposure for new products. Analysing consumer and competitor insights to develop and adopt new product positioning / communication strategies, as well as launching and coordinating execution of SmarterDM and Ability as new sub-brands under Glen Dimplex. Driving development of branding and guidelines for new and existing brands, in close collaboration with external digital, web and content agencies.

• Head of Marketing Automation · Study Group09-01-2022 – 12-01-2022

  Led the CRM team and took ownership of the strategy for all digital touchpoints and journey automations. Acted as the key marketing leader for enabling Study Groups Salesforce automation platform, and implemented sales / marketing integrated processes and capabilities between Microsoft Dynamics CRM and the marketing technology stack, liaising with Global Brand Marketing Managers to understand priorities and assess impact on existing workstreams. Aligned all e-mail, social and paid marketing for cross-channel activity to meet all core aims and objectives. Contributed to content plans and identified opportunities to improve and replace content in existing communications. Improved internal processes to drive efficiency within the team and across other marketing departments.

• Senior GTM Marketing Manager, NTTF, Content & Partnerships · Intuit01-01-2022 – 07-01-2022

  Took ownership of end-to-end planning and execution of a marketing strategy to meet all business aims successfully. Led the accountant acquisition marketing team to build out the full GTM strategy and deliver annual business objectives, as well as developing an effective demand generation strategy for the accountant segment to grow firm awareness, supported by integrated lead generation campaigns and automated nurture programmes to drive sales qualified leads. Partnered with global and local sales operations and martech teams to establish effective workflows and reported between marketing and sales, including all aspects of lead identification, conversion and revenue forecasting. Managed the delivery of campaigns through creative agencies and partners, and allocated and optimised budgets effectively to ensure achievement of targets. Devised a successful SEO strategy which made QuickBooks the #1 search ranking for Income Tax Self Assessment. Generated 1,000+ sign ups to QuickBookss pre-launch Income Tax Self Assessment webinar.

Education

• CIM | The Chartered Institute of MarketingDiploma in Professional Marketing, Marketing
• CIM | The Chartered Institute of MarketingCIM Introductory Certificate in Marketing, Marketing

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