Darshit Shah

About

Digital business manager with knowledge of marketing fundamentals and experience in achieving business objectives via digital channels

Experience

• Senior Manager - Marketing · Mahindra Finance12-01-2021

  Growing business contribution from digital channels for Mahindra Finance products. Digital journey optimization and re-launch of Digital FD product for the NBFC. Product optimization and enhancement for customer acquisition. Scaling up the B2B and B2C car leasing business of Mahindra Finance (Quiklyz).

• Campaign Manager · HDFC Bank02-01-2021 – 12-01-2021

  Campaign manager for Auto and Two Wheeler Loans. Responsible for achieving business targets across digital channels.

• Deputy Manager - Digital Banking and Transformation · Axis Bank06-01-2019 – 02-01-2021

  Organic and Paid Campaigns (Google & Facebook) for priority products of the bank. Optimizing the digital journeys for the core products by analysing both clickstream and backend data. Using MarTech stack (Adobe Audience Manager, Adobe Target, Twixor, etc) for performance campaigns. Working with various business teams to achieve digital sales for both web and app.

• Marketing Intern · FUTURE CONSUMER LIMITED05-01-2018 – 07-01-2018

  Territory sales and consumer promotion strategies for Kara Wet Wipes brand of FCL.

• Associate · Performics.Convonix07-01-2015 – 07-01-2017

  Analyzing online marketing and web analytics data for insights into customer behaviour for various B2B and B2C clients in the BFSI and Media industry. Increasing ROI and online search reach for various organic search channels via SEO, Content Marketing and UI/UX recommendations. Creating plan of action and strategies to meet the KPIs for the digital campaign.

Education

• Welingkar Institute of ManagementMaster of Business Administration - MBA, Marketing/Marketing Management, General
• K J Somaiya College of Engineering Vidyanagar Campus Vidyavihar Mumbai-400 077Bachelors Degree, Electronics and Telecommunications
• O.L.P.S High SchoolHigh School, Secondary Education

Similar talent on Pangea

Reenika A.B2B Digital Marketing Manager | Email Marketing & Communications | Content-Driven Strategist | Driving Growth with Insight and ExecutionReenika A.B2B Digital Marketing Manager | Email Marketing & Communications | Content-Driven Strategist | Driving Growth with Insight + ExecutionBengaluru, KarnatakaSabreena S.Head of Digital Marketing | MBA CandidateManeesh K.Experienced Director and Digital Marketing Specialist