Reenika Avasthi

About

Results-driven B2B Marketing Professional with 4+ years of expertise in content, email, and social media marketing. Specializes in identifying Ideal Customer Profiles (ICPs) and fine-tuning marketing efforts to align with their journey. Develops targeted, data-driven strategies generating MQLs and driving measurable business outcomes. Experienced in finance, crypto, travel, and AI industries.

Experience

• Digital Marketing Manager · Network FP03-01-2021 – 04-01-2025

  I helped set-up marketing department of the company from ground zero by extensively researching ICP and positioning brand as a strong solution through a mix of organic and paid marketing. Full ownership of driving marketing for the company from email marketing, social media, Wordpress, Paid Marketing to putting redundant tasks on automation. Expanded the marketing team to a 3-member alongside outsourcing to external agencies within an year to ensure all marketing needs are met. Collaborated with cross-functional teams to stay informed on campaigns with successful delivery and structure ongoing efforts accordingly.

• Digital Marketer| Social Media Manager | Content Strategist · Freelance07-01-2020 – 02-01-2021

  Proactively took on diverse assignments and internships to gain hands-on experience in various aspects of digital marketing. Applied my knowledge to real-world projects in Facebook Ads, Google Ads, Email Marketing, Blog Writing, Social Media, and WordPress Management. Gained first-hand experience in strategy execution and data-driven optimization, driving measurable outcomes.

• Digital Marketing Intern · PixelTrack2020-02-01 – 2020-06-01

  Undertook multiple Digital Marketing projects including Google Ads, Facebook Ads, Content Marketing, Copywriting, Email Marketing.

• Content Research & Ghostwriter · Freelance03-01-2012 – 12-01-2017

  Ghostwritten research-based, SEO-optimised content for multiple publications for Indian & International clients in Finance, Crypto, Travel & AI.

Education

• GrowthSchoolPerformance Marketing Pro
• Indian School of BusinessExecutive, Digital Marketing & Analytics

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