David Clune

About

With a Bachelor of Arts in Film and Television from Swinburne University of Technology, I have built a dynamic career in video marketing and social media strategy. My journey began with a focus on language and cultural studies at Shanghai Jiao Tong University and an enriching high school exchange in Tokyo. As the Co-Founder and Strategic Director of Culture Shock Marketing since 2018, I specialize in crafting impactful social media campaigns in health, education, and nature tourism. My role as Social Media and Content Manager at NSW Health involved developing multimedia strategies to enhance communication. Previously, I served as a Content Marketing Strategist at Practice-Makes, where I fostered in-house content teams. At the Office of Environment and Heritage (NSW), I executed content strategies to boost engagement with NSW National Parks. My expertise lies in storytelling that connects with audiences, driving meaningful engagement and brand awareness.

Experience

• Video Marketing and Social Media Strategist, Co-Founder & Strategic Director · Culture Shock Marketing2018-12-01

  Specialising in health and education social media video content creation and storytelling. Worked in partnership with clients to create and execute impactful social media campaigns. Also focused on creating, optimising, and amplifying social media content within the health, education, and nature tourism space.

• Social Media and Content Manager · NSW Health2022-08-01 – 2023-04-01

  Responsible for overseeing the development of social media and video content, including multimedia communications strategies and execution, to support the objectives of NSW Health.

• Content Marketing Strategist · Practice-Makes2018-07-01 – 2019-08-01

  Created content that drives real-world actions by connecting with audiences through stories, not ads. Developed in-house content marketing teams and integrated with client teams to demonstrate effective content marketing strategies.

• Senior Content Strategy/Producer (NSW National Parks Consultant) · Office of Environment and Heritage (NSW)2016-07-01 – 2018-07-01

  Responsible for executing the content strategy for the Young Adults Campaign (18-35) to increase brand awareness and visitation in NSW National Parks. Managed the production and delivery of engaging social media, video, and article content optimized for mobile platforms.

Education

• Swinburne University of TechnologyBachelor of Arts, Film and Television
• Shanghai Jiao Tong UniversityChinese Mandarin
• Wesley CollegeVictorian Certificate of Education
• Tokyo Myojo Gakuen Senior High School Mitaka, Year 10 high school exchange
• Northern Film School, Leeds Metropolitan University

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