David Collins

About

I am an in-platform search marketer with 7+ years of experience in Google and Microsoft Ads. I have deep experience in the home services, healthcare, and enterprise B2B SaaS (ERP, SCM, and HCM software). I have experience consulting in other industries such as music (Spotify optimization), personal loans, personal therapy, economic growth, and SMB branding. Throughout my various roles so far in my career, I have a proven a track record of growth toward company goals. Whether it be volume, revenue, or profit, I can get your search program where it needs to go!

Experience

• Associate Manager, Paid Search · Oracle2024-11-01 –
• Consultant · Collins Consulting2024-01-01 –
• PPC Campaign Manager · LeadVision2024-03-01 – 2024-07-01
• Director of Search Marketing · Digipeak Media2023-07-01 – 2024-01-01
• Senior Paid Search Manager · All Web Leads, Inc.2021-03-01 – 2023-07-01
• Paid Search Manager · Modernize2018-04-01 – 2021-03-01

  - Manage and optimize direct response SEM campaigns in Google and Bing to hit specific daily, weekly, monthly, and quarterly revenue, gross profit, and lead generation targets - Maintained CPAs across different products to ensure sustainable profitability based on revenue per lead + quality of lead - Updated c-level management daily, weekly, and monthly on ROI progress, as well as future action items and progress plans - Used sheet-tracking, trello boards, and JIRA ticketing processes to update and report on progress of testing - Various testing; ad copy, landing page optimization, bid strategy, campaign structure - Strategic testing based on customer motivation and buyer journey Year 1: Grew Annual Spend from $3MM to $6MM Year 2: 10% Revenue growth, 40% Gross Profit growth

• Sales Development Representative · Modernize2017-09-01 – 2018-04-01

  Help qualify and generate leads through outbound calling and emails. In addition, working closely with our Marketing team to obtain the leads, and work on moving them through the pipeline before they are introduced to our Sales Team.

• Recruiter · Barton Associates Inc.2016-08-01 – 2017-09-01

  Attend daily training meetings to become a subject matter expert in the healthcare staffing industry Call into the marketplace to identify medical professionals who are interested in working temporary healthcare assignments. This includes cold-calling, following up on leads, networking and other techniques Develop a professional relationship with the recruited providers Track availability and submit providers to appropriate assignments Ensure quality customer service for providers on assignment

• Guest Service Captain · Towne Park2014-01-01 – 2016-05-01

  The Guest Service Captain orchestrates the service experience for hotel guests while working alongside coworkers to ensure that the site’s service standards are met or exceeded. The Guest Service Captain position helps shift leaders to learn our business, and demonstrate their ability to take on more responsibility at a Manager position. Under the direction of the Account Manager, the Guest Service Captain has additional duties involving coordination and administration, as well as providing troubleshooting and/or guidance when the manager is not on-site. The Guest Service Captain may handle critical issues and may be required to make judgment calls when expediency is priority. When issues are not urgent, they report information to the manager, provide the facts of the matter and seek instruction for how to proceed.

• Sales Associate · Pet Depot JTJ2012-10-01 – 2014-01-01

Education

• University of BaltimoreBachelor of Science (B.S.), International Business

Similar talent on Pangea

Lukas D.Google Ads & PPC Specialist | 7+ Yrs Performance Marketing & ROIVinhedo, State of São Paulo, 13280-000Alex L.Data-driven Performance Marketing Lead helping SaaS and ecommerce companies scale profitably through paid media and full-funnel growth strategy.Vancouver, BCMeriem N.Experienced PPC & Digital Marketing ConsultantLondon, UKHailey T.Digital Marketing Manager | Growth & Demand Generation Specialist for SaaS & B2BTampa, FL