Dayna Fellows

About

Creative Project Manager at Alpha Inbound specializing in custom-built FB and TikTok campaigns for Health and Wellness Brands. Extensive experience in creativity, project management, client relations, e-commerce, negotiation, customer service, finance, branding, and staff development. Passionate about building trust and respect between DTC brands and modern-day marketing agencies.

Experience

• Senior Creative Project Manager · Alpha Inbound2024-01-01 –

  Stop Thinking ROAS. Start Thinking Revenue. We run custom built FB and TikTok campaigns for Health and Wellness Brands, decreasing their new customer cost by 20% in 90 days or less.

• Director of Client Services · Inky Black Design, Ltd.2021-10-01 – 2023-07-01

  Powered by creativity, fueled by your story. Inky Black is intentionally small so we can focus on your vision. This allows us to highlight our strengths and give direct, responsive service quickly and artfully.

• Print & Creative Manager · Cr8tiveAce Design2014-10-01 – 2020-03-01

  Full service boutique design firm. Specializing in branding, logo design, apparel, fine art and all things nerd.

• Owner - Operator · The Pet People2007-09-01 – 2013-04-01

  Owned and operated an e-commerce pet supply shop. Focused on all natural, organic and safe pet products.

• Executive Recruiter · FCB Global2000-08-01 – 2006-06-01

  In-house executive recruiter. Recruiting Art Directors, IT professionals and accounting.

• Director of Client Services · Inky Black Design, LTD10-01-2021 – 07-01-2023

  A strategic creative leader with a track record of driving business growth, optimizing creative operations, and fostering strong client relationships, I thrive at the intersection of strategy and execution. I successfully expanded the client services department by 100% in one year, directly contributing to a 50% revenue increase through cross-departmental process improvements. By refining workflows and defining clear roles across advertising, branding, design, and digital marketing, I’ve enhanced efficiency and creative output. As the founder of Mavens of Merch, I identified niche market opportunities, launching over 250 personalized products and implementing strategic marketing initiatives that led to a 40% increase in sales. I excel at leading cross-functional teams, overseeing client services, project management, design, and production to ensure seamless operations and impactful results. A natural relationship builder, I’ve served as the key liaison for high-profile clients, maintaining exceptional service and long-term partnerships. Additionally, I have represented brands at industry events, driving visibility and new business opportunities. Passionate about innovation and efficiency, I bring a unique blend of strategic vision, operational expertise, and creative leadership to every challenge.

Education

• Purdue UniversityBachelor in business, Business Administration and Management, General

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