Dede Stewart

About

Dede Stewart is a digital marketing strategist, content writer, educator, and above all, a storyteller. Her passion for writing began at a young age, when she would scribble on anything she could find—often the dining table! Over time, this childhood love of storytelling evolved into a career dedicated to amplifying voices, especially those of Black women whose stories are often overlooked. In response to the events of 2020, Dede launched her blog, Discussions with Dede, as both an outlet and a platform for meaningful conversation. What started as a personal project quickly grew into a vibrant space for Black women to feel heard and seen. Now, as a digital marketing professional, Dede continues to leverage her skills to create spaces that uplift and empower, with the hope that her work will always provide representation, support, and visibility for Black women.

Experience

• Marketing and Events Coordinator · Friends to Lovers Bookstore11-01-2024

  Organizing impactful events that have increased attendee engagement by 30%. Ideating and managing The Close Friends List, a curated newsletter with 1,200+ subscribers and an average open rate of 20%.

• Founder and Blogger · Discussions with Dede01-01-2021

  Developed a content strategy, amplifying underrepresented voices, specifically Black women, through interviews and social media engagement. Grew the platform’s social media presence, achieving 30,000 views on Tiktok and a 150% increase in Instagram followers through targeted content and engagement strategies. Established the platform as a trusted space for marginalized voices, driving community engagement and growth.

• Digital Marketing Strategist · Hello Black World06-01-2024 – 08-01-2024

  Developed and executed a digital marketing campaign focused on raising awareness about skin cancer prevention within the Black community, aligning messaging with brand values and audience needs. Collaborated with clients to deeply understand business objectives and target audience, crafting personalized marketing strategies that enhanced brand visibility and engagement. Designed and implemented multi-channel marketing strategies, including social media, content marketing, and SEO, to drive traffic and meet campaign’s KPIs.

• Assistant Preschool Teacher · Blue Ribbons Results Academy10-01-2023 – 06-01-2024

  Achieved the highest score on the Virginia Department of Education (VDOE) evaluation, recognized for innovative and effective teaching strategies. Designed and implemented age-appropriate educational content, leveraging brain-based learning techniques to prepare students for academic success. Created stimulating and engaging curriculum that adhered to state educational standards, enhancing the overall learning experience for students.

Education

• University of Washington BothellBachelor of Arts - BA, Communication and Media Studies
• Western Washington UniversityBachelor of Arts - BA, Psychology

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