Deepak Menon

About

Results-driven digital marketer with over 5 years of experience driving growth across ecommerce, healthtech, and consumer brands. My expertise spans performance marketing, content strategy, and full-funnel digital campaigns, with a strong focus on leveraging data to unlock scalable growth.

Experience

• Growth · sugar.fit2024-03-01 – 2024-11-01
• Senior Digital Marketing Specialist · Medfin2021-09-01 – 2024-02-01
• Digital Marketing · Medfin2021-09-01 – 2021-12-01
• Digital Marketing Associate · LA COLLECTIVE2020-12-01 – 2021-06-01

  Spearheaded a successful SMS marketing program, generated $100,000 in platform attributed revenue within the first 60 days of implementation. Generated a 50x platform ROI. Managed upwards of $30K in paid monthly media spend on Facebook ads, search marketing ads and programmatic ads. Strategized, structured, and conducted AB tests on key email automation that increased attributed conversion rate from 0.3% to 0.8% that had a significant impact on revenue. Increased ROAS from paid media channels such as Facebook and Google by innovating strategies around ad sets, bidding, creative and copy. Created an AB testing planner to strategize, report and implement AB tests for relevant channels.

• Digital and Email Marketing Intern · LA COLLECTIVE2020-08-01 – 2020-12-01

  Revamped key email marketing touchpoints across the consumer journey to increase attributed conversions by 0.3% and click-through rate from 5% to 8%. Ideated and executed email marketing campaigns that on average contributed 30% of weekly revenue. Established an email marketing dashboard to track email KPI’s on a weekly basis. Handled key media channels such as search engine marketing, paid social media and programmatic advertising.

• Digital Marketing Trainee · Emqube LLC2018-10-01 – 2019-08-01

  Innovated and implemented ideas for clients SEM campaigns around account structures, bid strategy, ad copy, and keyword expansion that reduced CPA by 15%. Maintained editorial calendar maintenance to keep social media content timely, relevant and engaging which resulted in an increased follower count of 30% month-on-month. Coordinated marketing communications between multiple stakeholders across various lines of business.

• Content and Email Marketing Intern · IIDE - Indian Institute of Digital Education2017-09-01 – 2018-05-01

  Created and segmented strategic customer data initiatives to include opt-out management, hard bounce management, and new subscriber uploads. Prepared and tested email strategies to refine email communication performance, including content, images, subject lines, etc. Increased email marketing by 2X CTR post-implementation. Constructed holistic content marketing plans that brought traffic to the website through various digital initiatives such as: SEO, social media campaigns, and strategic content marketing initiatives.

• Summer Internship - Marketing · Swan Solutions & Services Pvt Ltd.2016-03-01 – 2016-07-01

Education

• University of MelbourneMasters Degree, Marketing/Marketing Management, General
• UCLAMarketing/Marketing Management, General
• University of MumbaiBachelor of Management Studies - Specialization in Marketing
• GrowthXProduct, Growth
• IIDE - The Digital SchoolCertificate, Digital Marketing

Similar talent on Pangea

RRyan B.Senior Digital Marketing StrategistRRyan B.Experienced Full Stack Marketer Specializing in Growth and Performance MarketingKimberly P.Growth & Digital Marketing Specialist | Creator Economy Expert | Email, Paid Social, Product Marketing Professional | Formerly at LTK (LIKEtoKNOW.it)Aakanksha K.Experienced Growth Marketing Specialist Driving EngagementToronto, ON