Deepanshu Pandey

About

With a Bachelor of Technology in Civil Engineering from APJ Abdul Kalam Technological University, I have built a robust career in marketing, demonstrating a unique blend of technical and creative skills. As Chief Marketing Officer at Ozdec, I spearheaded brand development strategies, increasing market penetration by 78%. My tenure as Product Manager at Lyract honed my expertise in consumer behavior insights, digital marketing, and data-driven decision-making. Additionally, I completed an Omnichannel Marketing Virtual Experience Program at lululemon, where I developed integrated marketing plans and innovative digital products. My journey began as a Marketing Intern at Ambalika Institute of Management and Technology, where I coordinated field marketing events and managed social media strategies. My diverse experiences have equipped me with a comprehensive understanding of marketing dynamics and a proven track record of driving brand success.

Experience

• Chief Marketing Officer · Ozdec01-01-2024 – 06-01-2024

  * Spearheaded brand development and messaging strategies that strengthened brand identity and resonated with target audiences across multiple channels. * Oversaw the development of compelling marketing collateral, sales tools, and promotional materials that effectively communicated value propositions and differentiated offerings in competitive markets. * Directed market research and competitive analysis to identify trends and opportunities for innovation, driving product development and market positioning. * Developed and executed comprehensive marketing strategies that increased brand awareness and market penetration by 78%.

• Product Manager · Lyract04-01-2021 – 11-01-2023

  * Consumer Behavior Insights: Analyzed data to inform marketing strategies and tailored messaging effectively. * Digital Marketing Tactics: Stayed updated on digital trends and honed skills in SEO, SEM, and social media marketing. * Content Creation and Storytelling: Crafted engaging content to connect with audiences and build brand relationships. * Data-Driven Decision Making: Utilized analytics to optimize campaigns and allocate resources efficiently. * Adaptability and Agility: Quickly adjusted strategies to changing market dynamics and seized new opportunities.

• Omnichannel Marketing Virtual Experience Program · lululemon06-01-2023 – 06-01-2023

  * Completed a job simulation involving building a new digital and omnichannel marketing strategy product for lululemon. * Created an integrated marketing plan and creative brief for lululemon's newest at-home fitness platform, MIRROR, designed to raise awareness of the product and core values relevant to lululemon's position within communities. * Developed a concept for a new digital product or customer experience that lululemon could implement within the technical athletic apparel space. * Reviewed the profiles of current lululemon global ambassadors and created hypothetical profiles for local ambassadors to further lululemon's new Power of Three x 2 Growth Strategy. * Calculated key marketing metrics based on data from a recent lululemon ambassador campaign and communicated findings from the data to manager.

• Marketing Intern · Ambalika Institute of Management and Technology03-01-2020 – 06-01-2023

  * Coordinated and executed successful field marketing events, ensuring smooth operation and impactful outcomes. * Managed the company's social media presence, implementing strategies that increased engagement notably within one month. * Actively participated in over five market research projects, conducting thorough data analysis, administering surveys, and conducting insightful personal interviews with customers. * Gained practical knowledge and honed skills in event coordination, social media management, and market research. * Built a strong foundation for a future career in marketing through diverse and hands-on experiences.

Education

• APJ Abdul Kalam Technological UniversityBachelor of Technology - BTech, Civil Engineering
• City Montessori SchoolMathematics and Computer Science
• HAL Management AcademyMathematics and Computer Science

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