Tirtham Ray

About

Experienced marketer turned entrepreneur with a dynamic journey. From event management and marketing roles working with brands like LinkedIn, Sabre, Puma and Levi's, to co-founding a successful marketing agency. Being passionate about diverse projects, I delved into social media, integrated marketing, and crowdfunding for NGOs and managed marketing for an e-commerce apparel brand. Transitioning to the tech realm, I ventured into product-led solutions within mar-tech and ad-tech. Currently, focused on revolutionizing development processes with an AI product, empowering developers with production-ready code through a customizable component library marketplace.

Experience

• Product Marketing Manager · PureCode07-01-2023

  Building a marketplace platform that empowers developers with a vast repository of AI-generated custom components spanning various libraries using which, developers can effortlessly create, customize, and download code snippets tailored to their projects across various Tailwind, MUI and CSS libraries.

• Product Manager · BLKBOX.ai02-01-2023 – 07-01-2023

  Building and managing products that broadly categorize under creative automation with focus in creative generation, testing, distribution and optimization - leveraging AI to ensure creative outputs with performance efficiency. Responsibilities included data validation and process planning for Creative.Ai (Generative Adtech), product development & feature development for internal tool, project management & team management, QC and testing of performance ads, and delivery & exception handling for client deliverables.

• Head of Product · Ovonts03-01-2022 – 02-01-2023

  Conducted research and analysis on content and creator management platforms to build the MVP for the product offering - influencer marketing and management platform. Established the product roadmap and devised the GTM strategy with focus on B2B users and accounts. Involved in the prototyping and UI/UX development phase and gathered feedback from pilot users to improve product. Led and managed engineering sprints and aligned the team of 9 full-stack developers to build the launch-ready product based on MERN stack. Launched the customer-ready product in Aug'22 and gained 150+ users with 8% paid recurring users/accounts. Planned product-led growth initiatives and content-led growth through marketing channels and customer-facing interfaces. Managed and devised the new product development strategy, along with setting up marketing automation to acquire top-of-the-funnel users and improving conversion through sales enablement and making the platform self-serve through content. Created Business Requirement & product Requirement documentation and captured user stories and feedback while working with various stakeholders and founders.

• Head - Marketing & Communications · Muskurahat Foundation06-01-2021 – 01-01-2022

  Managed social media marketing, fundraising communication, and corporate outreach for the foundation & enabled performance marketing in tandem with partner agency to initiate direct-to-donor marketing. Devised social media strategy for Muskurahat Foundation with focus on real-time updates and building thought leadership with focus on the COVID Education Crisis. Planned intern communications for 10,000+ interns across the country leveraging media assets. Scaled up social e-commerce venture MOOL which imprints children's art on apparel to provide for the education of children. Managed ecommerce, sales, and marketing for House of Mool, a social fashion brand empowering tailors from the underserved community, and executed the brand re-launch of 'House of Mool' with design research and execution of the social media campaign. Managed e-commerce for 'House of Mool' including inventory, platform marketing, and customer relationship through tech platform resulting in net revenue of Rs. 4 lakhs in 4 months. Managed a team of 5 members and multiple partner agencies to achieve sales and marketing goals.

• Co-Founder & Brand Strategist · The Silly Fellows01-01-2021 – 06-01-2021

  Co-founded a brand solutions company, which played the role of 'extended' marketing team for corporates, startups, and organizations. Worked towards building relationships and servicing clients for their marketing needs inclusive of social media marketing, performance marketing, advertisements, events, and activations. Involved in business planning & forecasting. Created and implemented marketing & branding strategies for clients such as Verzeo, Fateh Group, AMC Education, Huru Clothing, Tri-Med & Consult Kumar (UAE Based). Managed personnel.

Education

• Indian Institute of Management, IndoreMaster of Business Administration - MBA, Marketing & Sales
• Indian Institute of Management, IndoreBachelor of Arts - BA, Foundations of Management
• D.A.V. Public School, PuneHigh School, Science

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