Deeptha Babu

About

Lead UX/Product Designer and founder with experience designing complex, research-driven digital systems across information architecture, workflow design, interaction design, and enterprise-style UX environments. Skilled in translating dense workflows, multi-stakeholder requirements, and data-heavy user journeys into scalable, accessible, and component-driven product experiences. Experienced with Figma, design systems, responsive layouts, prototyping, UX QA, accessibility-conscious design, and cross-functional collaboration with engineering and product teams; React-aware design workflows and HTML/CSS structures are part of the process.

Experience

• Founder & Lead Product Designer · SENA App08-01-2022

  ● Designed structured relationship and navigation systems for interconnected resource datasets, including category mapping, workflow routing, and contextual discovery patterns. ● Designed and prototyped a multi-system resource navigation platform using Figma, responsive UX principles, and component-based UI systems. ● Built complex information architecture and multi-path workflow systems across legal, medical, mental health, and safety resource ecosystems. ● Created scalable user flows, wireframes, high-fidelity prototypes, and interaction models for high-stress decision-making scenarios. ● Developed structured taxonomy and resource-mapping systems to improve discoverability across large, fragmented datasets. ● Collaborated with developers and technical stakeholders on implementation feasibility, responsive behavior, interaction logic, and UX QA workflows. ● Designed accessibility-conscious interfaces with emphasis on navigation clarity, readable information density, focus hierarchy, and reduced cognitive load. ● Conducted 100+ user interviews, usability research sessions, affinity mapping exercises, and workflow analysis to define MVP scope and product direction. ● Established reusable UI patterns and scalable design-system foundations aligned with responsive and component-driven design principles. ● Created developer-ready design specifications, annotated workflows, and interaction documentation for engineering collaboration. ● Led product strategy, systems thinking, onboarding architecture, and cross-functional coordination across design and engineering workflows. ● Worked within agile-style iterative design processes, rapidly refining workflows and prototypes based on user feedback and stakeholder requirements.

• Communication Intern · Hotel and Gaming Trades Council06-01-2024 – 05-31-2025

  ● Designed and maintained digital and print communication systems using Adobe Creative Suite, Adobe InDesign, and responsive layout principles across internal operations, campaigns, and event workflows. ● Developed and enforced structured brand standards across digital and print channels, contributing to improved consistency and a 20% increase in social media engagement. ● Designed 40+ communication assets, including editorial layouts, campaign materials, event graphics, and production-ready print collateral supporting internal and external organizational initiatives. ● Collaborated cross-functionally with communications, operations, and outreach teams in fast-paced production environments to support organizational campaigns and member engagement efforts. ● Produced structured visual assets, event documentation, and photography workflows that improved promotional visibility and event participation. ● Supported iterative content production and social media asset creation, contributing to a 15% increase in online audience engagement.

• Freelance Packaging & Brand Designer · Kadidja.nyc01-01-2025 – 02-28-2025

  ● Leading ongoing packaging and visual system refinement for a woman- and minority-owned botanical skincare brand ● Redesigning Kraft packaging to reflect heritage-driven, premium positioning and sustainability values ● Developing instructional iconography and compost/recycling cues to enhance usability and brand clarity ● Preparing production-ready print files and managing iterative feedback within a defined project scope

• Freelance Brand Designer · Mama Bear Montessori07-01-2021 – 06-30-2024

  ● Led a rebrand with a new logo and marketing assets, increasing recognition by 30%. ● Created 15+ promotional posters and flyers for digital and print channels. ● Developed a social media strategy, raising engagement rates by 40%.

• Digital Manager · Sports Paddock06-01-2022 – 08-31-2022

  ● Designed scorecards and personal dashboards for 15+ major sports events, enhancing participant experience. ● Produced event promotional assets, including 20+ posters and social media graphics, resulting in a 25% increase in event sign-ups. ● Co-organized a football tournament with 15+ teams, attracting over 300 attendees and expanding the event’s reach.

• Product Design Intern · Neurotech Design08-01-2021 – 12-31-2021

  ● Designed 15+ flyers, banners, and posters for new product launches, supporting a 10% increase in product inquiries. ● Produced ad assets for Google and social media, resulting in a 20% uptick in online ad interactions. ● Illustrated assets for website and Amazon landing pages, contributing to improved product visibility

• Graphic Design Intern · Dhiyo.ai01-01-2021 – 03-31-2021

  ● Illustrated 10+ brand mascots and developed 30+ visual assets for website and digital ads, strengthening brand identity. ● Established a unified social media brand language, increasing follower engagement by 18%. ● Assisted in creative direction for online video ads, supporting a successful product launch campaign.

• Media Head (Event Organising) · Route 703-01-2020 – 04-30-2021

  ● Coordinated 10+ large-scale student events, including treks, sports tournaments, and parties, reaching 1,000+ participants across multiple cities ● Managed media coverage and content creation, increasing event visibility by 35% ● Led a team of 8+ volunteers to execute event logistics and digital promotion

Education

• Pratt Institute, New York CityMFA in Communication Design, Communication Design
• PES University, Bengaluru, IndiaBachelor's of Design in Product Design, Product Design

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