Delaney O'Brien

About

Emergent Digital Practices & Studio Art Graduate with a strong foundation in digital strategy and artistic expression. Experienced Ad Media Buyer & Planner at VaynerMedia, specializing in integrating creative storytelling with data-driven media planning. Strong skills in social media advertising, data analysis, and digital art. Proficient in tools like Excel, SQL, Tableau, and Adobe Suites. Known for creativity, problem-solving, and collaboration in hybrid/remote teams. Worked with clients like MLDZ (Oreo) and Pepsi Co (Sabra Hummus).

Experience

• Media Buyer and Planner Resident · VaynerMedia2025-07-01 – 2025-11-01

  MLDZ (OREO): Improved media efficiency by 15% through comprehensive analysis of campaign performance Executed social strategies that increased engagement by 10%, generating over 100 creator comments monthly Managed end-to-end lifecycle of seasonal campaigns, aligning creative, budget pacing, and performance optimization Managed Sabra’s paid media execution with a daily budget exceeding $1K, creating 5-7 ads weekly across various platforms Contribute to VaynerMedia’s innovative approach in the media buying landscape Pepsi CO (Sabra): Oversaw multi-channel campaign launches, ensuring flawless execution across Meta, TikTok, YouTube, and programmatic platforms Managed client reporting deliverables, turning complex media data into actionable insights for executive stakeholders Supported VaynerMedia’s culture of experimentation by integrating emerging ad formats into client strategies ahead of market adoption Managed Sabra’s paid media execution with a daily budget exceeding $1K, creating 5-7 ads weekly across various platforms BeanThere Team Project: Created Bean There, a definitive app designed for the remote and hybrid workforce to discover their ideal "third space" Addressed the needs of modern professionals seeking spaces to work, connect, and thrive outside of home and office environments Outperformed content goals by scaling production from 3 to 5 posts per week while sustaining nearly 600 impressions per post Drove strong platform performance, with Instagram delivering 86% of overall impressions Built brand presence by engaging directly with major creators and coffee brands (e.g., Dunkin’, Starbucks), earning likes and replies from verified accounts Drove community growth with consistent, witty, on-brand comment strategies, generating double-digit engagement on creator content

• Panhellenic Executive Board: Director of Administrative Affairs · National Panhellenic Conference Inc.2023-02-01 – 2024-06-01

  ​​Enhanced accountability and tracked progress in our initiatives by generating a comprehensive financial report every term​ Developed a strategic agenda for the Panhellenic team and delegates to boost productivity

• Panhellenic Executive Board: Director Of Philanthropy · National Panhellenic Conference Inc.2022-01-01 – 2023-02-01

  Coordinated and organized quarterly fraternity/sorority community service and social events​ Raised $1,500 for the Free Wheelchair Mission, establishing a new relationship with this organization

• Tri Delta Director of Administration · Tri Delta2023-01-01 – 2024-06-01

  Proactively organized weekly content from multiple members producing a concise agenda Implemented a rewards system for participation, which resulted in a 20% increase in regular attendance over two months

• Reset Digital Neuro-programmatic Intern · RESET DIGITAL2023-03-01 – 2023-09-01

  Versatile intern proficient in a variety of tasks, including marketing, administration, data entry, and analysis Analyzed ad attributes in an orderly format, allowing for in-depth insights from the technology platform

• Food Server · Cherry Hills Country Club2022-05-01 – 2022-08-01

  ​​Enhanced communication skills and multitasking abilities within the team to provide exceptional customer service to members and guests​

Education

• University of DenverEmergent Digital Practice
• Bronxville High SchoolHigh School Diploma

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