Emily Kwalek

About

With a Bachelor's degree in Marketing from Bryant University and a MBA candidate at FGCU, I bring a strong educational foundation to my role as a Security Marketing Manager at Cisco. I am a strategic, results-driven, empathetic leader with a keen interest in executing marketing campaigns while utilizing my proficiency in various design and analytic platforms. Integrating innovative strategies allows for me to effectively collaborate cross functionally.

Experience

• Global Security Marketing Manager · Cisco10-01-2023

  • Utilized market intelligence data to effectively allocate $2.3million expanding across five products globally each quarter, driving pipeline numbers to a quarter-over-quarter high, surpassing goal by 135% in FY24Q1. • Curated pipeline centric campaigns for cloud security products such as Duo, Umbrella, XDR, Secure Access, and Multicould Defense while collaborating with 15 Content Syndication and 5 Intent based vendors simultaneously. • Optimized touchpoints by implementing diverse methodologies such as Double Touch, Custom Questions, BANT, and Cross Sell/Up Sell campaigns to feed the lead generation funnel with convertible leads that meet automatic marketing qualified lead (MQL) requirements. Efforts allow for more seamless MQL to SQL conversions. • Transformed Global Content Syndication and Intent efforts by implementing various tactics and outsourcing new vendors to create an influx of new marketable prospects and expand overall audience. • Leveraged Target Account and Competitor lists from Account Based Marketing (ABM) platforms to optimize budget and resources to receive positive financial return on investments.

• Global Security Marketing Specialist · Cisco Systems06-01-2022 – 10-01-2023

  • Strategically developed Content Syndication, Global Intent and Review Sites. Top 8 preforming vendors had an average ROI of 268%. Ranging from 129% - 555% in FY23Q4. The average for all 15 vendors being 170% ROI. • Crafted and launched multi-step campaigns utilizing Eloqua and Salesforce to generate and monitor highly customized campaign journeys to implement best follow up procedure. • Explored performance of static and dynamic display ads by creating custom URLs for internal tracking. Display ads for Duo and Umbrella had a 30% higher click through rate (CTR) than the national industry average. • Partnered with Product Marketers to craft a list containing over 65 different assets for five different products to distribute globally. As well as localized content with regional parameters. • Constructed abstract copy by compiling SEO data and cross-referencing ABM lists to create compelling abstracts to accompany content to entice the prospect, creating top of the funnel (TOFU) leads to pass to sales. • Designed companywide SharePoint site containing project specs, QoQ metrics, and graphics to be distributed.

• Security Marketing Intern · Cisco System06-01-2021 – 05-01-2022

  • Maximized company outreach by forming and executing social postings across global Cisco Secure platforms with an estimate reach of 5+ million followers. • Successfully piloted a new product, Kenna, which surpassed pipeline goal by 4x the predicted amount. • Monitored and hosted webinars on BrightTalk platform and presented key performance insight and success metrics.

• Academic Center of Excellence and Writing Center · Bryant University09-01-2019 – 05-01-2022

  I worked closely with faculty and students to successfully provide tutoring services to the student body. I utalized precise organization and conflict resolution skills to provide in person assistance. I also developed and distributed print assets for the tutor center to communicate news to student body of my university.

• Marketing Intern · Media Horizons12-01-2020 – 01-01-2021

  I crafted a CRM List Management including list cleansing and vertical categorization, executed organic social post cleansing to support client rebranding efforts and conducted e-commerce landing page and creative audits. Displayed advertising trafficking sheet maintenance, prepared client media planning document for digital advertising trafficking and insertion orders, aggregated insertion orders into master media planning documents and researched and posted trending marketing news daily to agencys Twitter, LinkedIn and Facebook social pages. Show less

• Student Government Senator · Bryant University Student Government04-01-2019 – 05-01-2020

  I approved budget requests for organizations by appropriating $1.4 million to campus organizations, recommended actions and policies to the university to enhance student experiences and create an inclusive community.

• Student Life Committee Member · Bryant University Student Government04-01-2019 – 04-01-2020

  Established relationships with students and administrators to create a more cohesive and inclusive environment through problem solving for the Bryant community. Working to improve the student experience on campus.

Education

• Bryant UniversityBachelor's degree, Marketing
• Joseph A. Foran High SchoolGraduated
• Florida Gulf Coast UniversityMasters of Business Administration

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