Nicole Thomson

About

I am a results-driven marketing professional with over seven years of experience in digital marketing, program management, and social media strategy, primarily in the technology sector. My expertise lies in creating impactful marketing strategies that drive brand awareness, optimize digital experiences, and achieve measurable business outcomes. At Dell Technologies and ECI Software Solutions, I successfully managed high-impact campaigns and social media initiatives, overseeing everything from homepage content optimization to webinar programs with an impressive 48% average attendance rate. By leveraging tools like Asana, SharePoint, and advanced analytics, I streamline workflows, enhance collaboration, and optimize content across multiple platforms. My specialties include social media management, SEO optimization, campaign execution, and lifecycle marketing. I thrive in fast-paced environments and excel at aligning cross-functional teams to achieve company objectives. Whether it’s spearheading a brand refresh, launching new products, or driving customer acquisition and retention strategies, I bring creativity, strategic insight, and data-driven decision-making to every project. Let’s connect and explore how I can contribute to building and executing innovative marketing strategies that drive growth and engagement.

Experience

• Growth Marketing · ECI Software Solutions2025-07-01 –
• Social Media, Digital, and Events Program Manager · Dell Technologies2022-01-01 – 2023-12-31

  Led and optimized dell.com homepage content, orchestrated Gartner Conference, managed social media promotions, and organized webinars, achieving a 48% attendance rate and significant engagement growth.

• Digital and Web Manager · Dell Technologies2021-01-01 – 2022-12-31

  Managed the team's social media program, oversaw content creation, and executed site templates for continuous site improvements.

Education

• Framingham State UniversityBachelor's Degree, Environmental Studies

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