Derrick Amponsah Owusu

About

Experienced growth marketer with a passion for creating engaging content that drives results. With a background in digital marketing, project management and a talent for storytelling, I've helped brands across various industries to increase conversion and reduce customer acquisition cost(CAC).

Experience

• Growth Marketing Intern, Business Demand Team · Workspace Global03-01-2024 – 07-01-2024

  • Spearheaded 15+ Mailchimp email campaigns, implementing A/B testing to optimize messages and subject lines, leading to a 30% increase in qualified leads and a 10% decrease in Customer Acquisition Cost • Collaborated directly with the CEO to analyze historical ad data, launching LinkedIn and Meta ad campaigns that generated 700K+ impressions and expanding brand visibility into 3 new target markets • Utilized Apollo.io and Lemlist for targeted lead prospecting and personalized outreach, increasing leads and expanding the sales pipeline by 20% • Authored 8 blogs and 10 weekly Substack newsletters on startup and mid-market trends, which increased subscriber engagement by 20%, and participated in website messaging experimentation and Zapier integration

• Project Management Intern · Workspace Global02-01-2024 – 04-01-2024

  • Managed 15+ concurrent, high-paced creative projects from concept to delivery • Selected for the 'Customer Acquisition' team due to exceptional understanding of startup B2B marketing

• Junior Project Manager, Early Team · Alara2024 – 05-01-2024

  • Conducted user research with 300+ early-stage founders and product managers, leading insights for AI productivity tool MVP, which achieved 600+ downloads within two months. • Personally led user testing sessions, identifying and prioritizing 5 key features that increased user retention by 15% • Used Mixpanel to analyze user behavior, driving product iterations that boosted engagement by 25%

• Digital Project Manager · Updropp08-01-2023 – 10-01-2023

  • Facilitated daily scrums and sprint planning sessions for cross-functional team of 15+ members • Created and updated user stories, project scopes, and prioritized backlog for 20+ new features in Asana • Bridged communication gaps between development, design, and product teams, resulting in a 30% reduction in project delays and a 25% improvement in feature delivery timelines • Conducted user testing sessions with Expo Go, translating insights into actionable UI/UX improvements

• Social Media Marketing · Self Employed09-01-2020 – 02-01-2022

  Scaled personal social accounts from 0 to 27K followers, amassing 3M+ impressions and over 7M+ views across TikTok and Pinterest

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