Alyssa Stout

About

Currently I am working as a full time small business owner and Content Creator for both my own and other business. After receiving my Masters degree in Psychology, I decided to take my expertise in writing, educating, and creative content creation to the most booming platform there is; social media. As a full time content creator and business owner my responsibilities include producing marketing copy to advertise, educate, and inspire, sell products, write blog posts about industry-related topics and promote content on different social media platforms; including Tiktok, Instagram, Pinterest, Facebook, and Email-Marketing. Beyond my experience working directly coaching individuals, I also have experience in digital publishing, generating traffic, SEO Optimization, and generating leads for new businesses.

Experience

• Social Media Strategist · Self-employed01-01-2020

  Grew following from 0 to over 250k in less than 2 years. Targeted content creation, trend analysis, and engagement strategies. Developed content calendars, and optimized posts to increase reach and user engagement by 40%. Utilized TikTok insights and trends to create viral content, resulting in consistent follower growth and brand visibility by 25%.

• Account and Marketing Manager · Surefire Local03-01-2021 – 12-01-2023

  Managed and grew social media accounts by creating, scheduling, and publishing engaging content across platforms like TikTok, Instagram, and Facebook. Developed and executed content strategies aligned with brand goals, increasing follower engagement and audience growth. Monitored performance metrics, provided insights, and adjusted strategies to optimize reach, engagement, and conversions. Built strong relationships with clients and internal teams to ensure brand consistency and successful campaigns. Designed and implemented social media marketing campaigns to drive brand awareness, website traffic, and sales. Created compelling content (including short-form videos) tailored to target audiences. Managed paid social media ads, including budget allocation and performance analysis, to maximize ROI. Tracked KPIs and analyzed data to refine strategies, achieving measurable business outcomes.

• Project Manager · Inspire TM06-01-2021 – 08-01-2023

  Created websites, branding information, and social media copy for start-up companies of all kinds. Helped to plan, create, and post content across multiple platforms including Instagram, Facebook, TikTok, Pinterest, LinkedIn, and Google My Business.

• Behavioral Health Technician · Nationwide Children's Hospital01-01-2019 – 12-01-2022

  Worked as a Behavioral Health Technician providing support and care for patients, assisting in therapeutic activities, and maintaining a safe environment.

• Sexual Assault & Domestic Violence Advocate · Wittenberg University05-01-2018 – 01-01-2020

  Used trauma-informed care for survivors of Domestic Violence and Sexual Assault. Assisted advocates in court cases for survivors. Provided compassionate support, resources, and education/guidance to survivors of domestic violence and sexual assault. Planned and coordinated events to bring awareness and educate others. Coordinated and facilitated events as coping mechanisms of trauma. Assisted with 24-hour Crisis Hotline.

Education

• Capella UniversityMaster of Science - MS, Industrial and Organizational Psychology
• Wittenberg UniversityBachelor's degree, Psychology

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