Young Kim

About

Well-rounded startup marketing generalist with strengths in performance marketing, field marketing, and content strategy. Specializing in high-growth B2B SaaS, I take pride in being able to accelerate startup pipeline by implementing paid, organic, and nurture acquisition campaigns.

Experience

• Senior Growth Marketing Manager · Govly2025-03-01 –

  - Built foundational RevOps infrastructure from the ground up, leading the implementation and integration of HubSpot and Salesforce to streamline lead tracking, reporting, and handoff between marketing and sales. - Launched and managed Govly’s paid acquisition programs across Google, LinkedIn, and Meta, designing campaign strategy, messaging, and creative to drive qualified pipeline growth and reduce CAC. - Led field marketing efforts including industry tradeshows and regional events, overseeing end-to-end execution, booth design, promotional strategy, audience targeting, and on-site activations. - Developed and executed account-based marketing (ABM) programs in collaboration with sales, using firmographic data and intent tools to tailor outreach and improve conversion rates across priority federal contractor accounts. - Owned lifecycle marketing strategy, utilizing AI automation through Zapier and Hubspot to create market segmentation and nurture sequences for key personas and funnel stages to increase lead velocity and sales engagement

• Growth Marketing Manager · Thoropass2024-02-01 – 2025-01-01

  - Created the field marketing strategy playbook for Thoropass, including trade shows, micro-events, and webinars by coordinating logistics, booth creation, audience building, and activations, domestically and internationally. - Spearheaded our upmarket growth strategy, utilizing novelty events like luxury athletic events and novelty high-end experiences to drive decision makers to exclusive micro-events, resulting in 6 figure quarterly pipeline growth. - Managed extensive content calendar of assets, including blogs, case studies, whitepaper, eBooks, testimonials, short-form and long form video across all organic social platforms (LinkedIn, Twitter, Reddit), display, and third party sponsorships. - Managed paid ads agency relationship (Directive), with a 6 figure monthly budget to assist on creative, messaging and targeting. - Owned lifecycle marketing efforts, creating extensive nurture sequences for ICP and industry segments; enterprise, SMB, health tech, and EMEA, ensuring tailored sequencing for cold/warm prospects.

• Growth Marketing Manager · Merge2022-07-01 – 2024-01-01

  - 2nd Demand Generation Hire - Owned paid channels, Google, LinkedIn, Twitter, Reddit, Microsoft, Meta. - Created field marketing strategy, owning tradeshows, executive events, strategic partnership events and webinars. - Owned and grew organic social media by 800%. - Coordinated third party channel marketing, leading end-to-end newsletter, podcast, and site sponsorships.

• Content Strategist · SLOPE2021-07-01 – 2022-06-01

  - Consulted consumer, product, and financial technology brands i.e., Extra, Nuggs, on brand strategy, designating target demographics, KPIs, and tracking account growth and video performance, leading to account growth of 800%. - Produced/directed short-form video content for both organic and paid media, leading creative direction on campaigns. - Managed influencer and talent outreach, collaborating with project managers to delegate integrated marketing campaigns.

• Content Strategist · Origin Agency2021-07-01 – 2021-11-01
• Creator Community Manager · Takko2020-09-01 – 2021-07-01

  Community Management, Social Media Strategy, and Event Coordination

• Creative Brand Intern · Godling Studio2020-05-01 – 2020-09-01

  Graphic Design and Creative Solutions

• Orientation Leader/Social Media Manager · Boston College2020-04-01 – 2020-09-01
• Marketing and Communications Intern · Boston College Athletic Communications2018-03-01 – 2020-06-01
• Marketing and Communications Intern · Boston College Athletic Communications2018-03-01 – 2018-03-01

Education

• Boston CollegeBachelor's degree, History

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