Destiny Eicher

About

Hey! I’m Destiny a social media manager with broad marketing experience from copywriting to product marketing.

Experience

• Social Media Manager · ttcInnovations03-01-2024

  Created, managed, wrote copy for, and scheduled social posts for LinkedIn, Facebook, Instagram, and TikTok using HubSpot and natively scheduling. Reported on KPIs for social platforms, newsletters, and website analytics. Managed pre and post-event marketing tasks, such as emails, social posts, website banners, and swag orders. Qualified MQLs in HubSpot to pass onto sales team, wrote and distributed press releases for awards and big events.

• Social Media Manager · Topcoder03-01-2023 – 12-01-2023

  Executed company-wide social media training to better educate employees on social practices and etiquette. Owned social media channels from YouTube to TikTok in terms of strategy, execution, and content. Increased engagement across platforms by 100%, and had consecutive months of 100,000+ impressions across platforms. Curated and executed social plans and calendars for product launches and ongoing campaigns • Led monthly content meetings to align on all content needs, bottlenecks, and prioritization. Planned and executed thought leadership plans for members of the SLT.

Education

• Pennsylvania State UniversityMarketing and International Business, Business

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