Devan Tremblay

About

Growth Marketing Leader with 7 years of experience, specializing in customer acquisition and revenue optimization. Proven track record as first growth hire at early-stage FinTech companies, building growth loops that drove over $40M in Series A financing. Demonstrated success in agile leadership and leveraging analytics to drive sustainable growth.

Experience

• Senior Manager, Performance Marketing · Maple04-01-2024

  As the Senior Manager of Performance Marketing at Maple, responsible for driving sustainable growth through new user acquisition. Worked closely with product, data, and other members of the growth team to develop and execute growth strategies across multiple channels, including web, paid social, paid search, affiliate programs, and organic growth initiatives.

• Senior Manager, Growth Marketing · Baselane10-01-2023 – 04-01-2024

  As a Senior Manager, Growth Marketing at Baselane, likely responsible for leading growth strategies and initiatives to drive user acquisition and engagement.

• Growth Marketing Manager · Baselane05-01-2022 – 12-01-2023

  Baselane is a next-generation financial operating system and banking platform for independent landlords. It is our goal to empower independent landlords with tailored financial services, automated tools, and actionable data to save time, increase returns, and grow their rental investment portfolios.

• Growth Marketing Manager · Synctera06-01-2021 – 05-01-2022

  As one of the foundational marketing hires at Synctera, played a material part in establishing the tools and processes to scale the marketing function and have been an active voice in defining overall marketing and GTM strategies. Responsible for identifying areas of growth and scaling the marketing engine effectively and sustainably.

• Associate Manager, Digital Marketing · Scotiabank11-01-2020 – 06-01-2021

  Responsible for defining and executing the Performance Marketing Strategy for Scotiabank's Wealth and Business Banking portfolio. This involves end-to-end execution and operation of campaigns within Google, Facebook, LinkedIn, and other performance channels that drive sustainable growth and user adoption (B2C and B2B).

Education

• UBC Sauder School of BusinessBachelor of Commerce - BCom, Marketing (with Honours)
• The University of British ColumbiaBachelor of Commerce - BCom, Marketing
• Canadian International Hockey AcademyHigh School Diploma
• Lakefield College School

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