Mohamed Sikandar Gulam

About

I'm a senior performance marketing manager with 8+ years of experience building and scaling paid media systems across e-commerce, lead generation, and subscription businesses. I've managed budgets from $30K to $500K+ monthly across Google Ads, Microsoft Ads, and Meta Ads — delivering results like 35% YoY revenue growth at Ned's Home on $500K+ in ad spend, 5x revenue growth at LEDMyplace, and a Canada market launch that generated $1M+ CAD in its first year. Beyond campaign management, I build the infrastructure that makes growth sustainable — full-funnel tracking via GTM and GA4, attribution modeling, CRO testing frameworks, and performance dashboards that drive real decisions. I've also led cross-functional teams and managed HubSpot CRM architecture, making me effective across the full marketing stack. I work best with ambitious teams that want someone who takes ownership of outcomes, not just tasks.

Experience

• Growth & Performance Marketing Strategist · Leela Quantum Tech / Quantum Upgrade01-01-2024

  Lead paid media strategy across Google Ads, Microsoft Ads, and Meta Ads managing $60K monthly ad spend, optimizing for conversions, ROAS, and CAC Develop full-funnel campaigns using UGC, video creatives, and influencer assets to improve conversion rates and customer acquisition Optimize GTM and GA4 tracking architecture improving attribution accuracy and conversion tracking across both brands Build forecasting models and performance reports to guide budget allocation, campaign scaling, and strategic decision-making

• Performance & Analytics Manager · CosmiCom Collective06-01-2024 – 01-01-2026

  Led end-to-end growth strategy across 4 clients driving acquisition, revenue, and full-funnel performance across law, sports, and e-commerce industries Built and managed multi-channel acquisition systems across Google Ads, Meta Ads, and email marketing channels Designed GTM and GA4 tracking architecture improving attribution accuracy and campaign performance insights Developed HubSpot CRM architecture, workflows, and automation systems supporting lifecycle marketing Led brand positioning and go-to-market strategies aligned with audience, funnel stages, and business objectives Oversaw cross-functional teams across design, content, and development ensuring execution aligned with strategy

• Performance Marketing Consultant · Toyobo Co., Ltd.09-01-2020 – 12-01-2023

  Led paid media strategy for GS-Catalyst in the US market driving a 40% increase in potential leads Built and optimized paid media campaigns improving lead quality, campaign efficiency, and conversion rates Developed reporting systems and performance dashboards supporting optimization and strategic decisions Built marketing automation and GTM tracking systems improving attribution accuracy and campaign visibility

• Performance Marketing Manager · Ned's Home (formerly Ned Stevens)08-01-2022 – 07-01-2023

  Managed $500K+ in annual ad spend across Google Ads and Microsoft Ads driving +35% YoY revenue growth Built and optimized full-funnel campaigns across Search, Display, and Performance Max channels Consolidated 300+ campaigns into 60 improving campaign architecture and geo-targeting across 14 US states Implemented attribution and funnel tracking systems supporting data-driven budget allocation and optimization Used GA, Power BI, and heatmaps to identify CRO opportunities improving conversion rates and revenue growth Developed weekly demand and market analysis reports supporting optimization and strategic decision-making

• E-commerce Growth & Performance Lead · LEDMyplace.com05-01-2018 – 09-01-2020

  Led an 8-member marketing team driving 5x revenue growth ($70K to $800K monthly) through paid acquisition and full-funnel strategy Managed $60K monthly budget across Google Shopping, Search, and Meta Ads optimizing conversions and ROI Managed Google Merchant Center feeds and Shopify Plus backend improving product and feed performance Launched Canada market generating $1M+ CAD in revenue within the first year of expansion Led A/B testing and CRO initiatives improving conversion rates across product, landing, and collection pages

• International Marketing Trainee · Toyobo Co., Ltd.2018 – 03-01-2018

  Selected for international trainee program at Osaka headquarters working with cross-functional global teams Conducted market research for global expansion of engineering plastics supporting strategic planning initiatives Supported development of digital content including video and motion assets for brand campaigns Assisted in a video campaign generating 3M+ views contributing to brand awareness and engagement

• Content Marketing & Community Intern · Statusbrew08-01-2017 – 2018

  Created content including blogs and videos supporting engagement across a 250K+ community Supported content strategy initiatives improving user retention, customer acquisition, and platform engagement Assisted in affiliate and influencer campaigns increasing reach and brand visibility across channels Supported community management and translated platform content to French improving accessibility for users

Education

• Global Institute of Technology, JaipurBachelor of Technology - B.Tech, Electronics and Communication Engineering

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